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This all new report from Packaged Facts, The U.S. Market for Household Paper Products , provides an in-depth look at the home disposable paper product market, including Toilet Tissue, Paper Towels, Facial Tissue, Paper Napkins, Cups & Plates. This market, dominated by top three players, Procter & Gamble, Kimberly Clark and Georgia-Pacific, was in decline the past few years, but is showing signs of revival in 2005.

In fact, retail sales are estimated to reach $13.7 billion in 2005, a 4.8% growth over 2004. This Packaged Facts report documents market size and composition with sales projection through 2010, the brand share of major marketers, the key distribution and retail trends, and provides detailed demographic profiles of household paper consumers across the categories, and corporate profiles of leading players.

The U.S. Market for Household Paper Products also covers the major factors to growth in the industry, such as growing consumer hygiene especially in the face of recent reports on cold and flu epidemics and the aging American population which positively affect sales in the category.

Report Methodology
The information in The U.S. Market for Household Paper Products is based on both primary and secondary research. Primary research involved an examination of the retail milieu, discussions with marketing, public relations and industry analysts within the household paper products market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for Spring 2005. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at key segments of the household paper products category, including Toilet Tissue, Paper Towels, Cups & Plates, Facial Tissue and Paper Napkins, examining trends for growth and projecting sales of products through 2010. It analyzes consumer demographics and their current and projected impact on sales of household paper products. It provides up-to-date competitive profiles of marketers of household paper products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the household paper products industry.

What You’ll Get in this Report
The U.S. Market for Household Paper Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Household Paper Products offers.

The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products

Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the household paper products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for household paper products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the household paper products consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for household paper products.
• Research and development professionals stay on top of competitor initiatives and explore demand for household paper products.
• Advertising agencies working with clients in the household paper products industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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