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The U.S. Market for Household Linens: Bedroom, Bath and Table Textiles, a new report from Packaged Facts , explores the U.S. household linen market, which stood at $8 billion in 2004, driven mainly by the market for bedroom linens. Increased imports from Asian countries following the lifting of global quotas have had a serious bearing on the U.S. textile market. However the ever - expanding number of U.S. households and a continued consumer interest in feathering one’s nest appear to have bolstered the market. An analysis on consumer preferences for bedding and bath linens has been covered. In addition to this the report includes consumer-shopping behavior through catalogs, home furnishing shops, department stores and discount stores. The report incorporates data on specific psychographic consumer attitudes and opinions. The report documents current marketing and retail trends, market size and composition, forecasts market developments through 2008, and profiles household linen retailers and suppliers.

Report Methodology
The information in U.S. Market for Household Linens: Bedroom, Bath and Table Textiles is based on both primary and secondary research. Primary research involved an examination of the retail milieu, through marketing, public relations and industry experts within the houseware market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

Shipment data on product categories is compiled from U.S. Department of Commerce surveys and private data sources. Market size estimates for the categories have been arrived at based on shipment value and balance of trade numbers from the U.S. Department of Commerce. Consumer expenditure data has been obtained from the Bureau of Labor Statistics. Secondary research data has been obtained from government sources, trade association publications, business journals, and company literature and investment reports.

The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2004.

The report looks at every segment of the household linen category, examining trends for growth and projecting sales through 2009. It analyzes consumer demographics and their current and projected impact on sales of household linen products. It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
The U.S. Market for Household Linens makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Household Linens offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the household linen market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tableware, as well as projected sales and trends through 2009.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for household linen products.
• Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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