The U.S. market for household cleaning products cleaned up post-recession. The market bounced back from a slowdown and grew an estimated 10% in 2004, to $7.1 billion. Packaged Facts estimates the U.S. market for household cleaning products continued to grow, but at a slower pace to $7.3 billion in 2007.

Packaged Facts forecasts the U.S. market for household cleaning products to grow at a CAGR of two percent through 2012 to reach $8.1 billion. A possible pullback in consumer spending will likely keep growth low overall in 2008 and may last into 2009.

Packaged Facts sees several factors affecting growth and offering opportunities for those nimble enough to take advantage. The sweet spot for accelerated growth and highly profitable sales may be higher-end, eco-friendly products targeted at consumers’ desire for ease-of-use and convenience. Packaged Facts expects more consumers to make cleaning a lifestyle choice rather than simply a sanitary chore; accelerated growth of two-person households causing increased spend on household cleaning; and consumer interest in the new wave of private label products will also be significant drivers going forward:

This report presents a detailed performance analysis of the U.S. household cleaning products market. The report outlines key issues and trends affecting the overall market and analyzes the different product categories. The report also identifies major players and brands and analyzes their performance in terms of sales and market share. Market size data are provided for 2003-2007 and projections for the period 2008-2012 are also provided.

For the purpose of this report, the household cleaning products market has been defined as comprising six broad categories:

• Dish Detergents
• Bathroom Cleaners
• General Household Cleaners
• Furniture & Floor Cleaners
• Wipes & Scouring Pads
• Miscellaneous Cleaners

Related Reports:

Home Fragrance Products in the U.S.: Air Fresheners, Candles and Specialty Products, 6th Edition
Apr 1, 2008 - LA1600725 - $3,300.00

Laundry Care Products in the U.S.
Nov 1, 2007 - LA1487876 - $3,000.00

Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
Jan 1, 2007 - LA1282418 - $3,500.00

Household and Personal Care Pretreated Wipes in the U.S.
May 1, 2006 - LA1209572 - $3,000.00

The U.S. Market for Household Paper Products
Dec 1, 2005 - LA1097892 - $3,000.00

MarketLooks: U.S. Market for Baby Supplies
Jul 1, 2005 - ML1125211 - $499.00

Market Trends: Disposable Food Storage Products
Jul 1, 2005 - LA1090870 - $1,995.00

The U.S. Market for Household Cleaning Products
Jul 1, 2005 - LA1079259 - $3,000.00

The U.S. Market for Household Safety and First Aid Care Products
Jun 1, 2005 - LA1073654 - $3,000.00

The U.S. Market for Laundry Care Products
Jun 1, 2005 - LA1073653 - $3,000.00