This report analyzes the $4 billion U.S. market for household cleaning products—a mature market looking to shake itself out of growth doldrums by emphasizing anti-bacterial products, green or environmentally friendly packaging and formulations, and new or natural fragrances. The report offers in-depth coverage of market size for surface cleaners and specialty cleaners, including projections through 2003, sales-tracking data on marketer and brand shares, an analysis of marketer strategies and retail dynamics and a full presentation of consumer data on purchasing preferences and usage patterns. Individual sections are available.

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