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According to the Packaged Facts, the U.S. household cleaning products market has struggled since 2000. Mass-market sales, which stood at $4155.1 million in 2000, tapered to $3971.4 million in 2004. Much of the blame for this can be placed squarely on changing consumers cleaning habits, erring on the side of messy and inconsistent. Cleaning priorities have evolved to fit faster-paced lifestyles and changing household demographics.
The U.S. Market for Household Cleaning Products report explores why activities such as window cleaning have taken a backseat to easier or more necessary cleaning activities, causing mixed results in the market and how this will affect the marketplace in the future.. This report looks at the categories treated wipes, floor cleaners, air fresheners and toilet bowl cleaners) that have fared well in 2004, and those (dishwashing products, furniture cleaners, and glass cleaners) that have faltered, fueling an overall negative market result.
While this market is in desperate need of an infusion, marketers and manufacturer of cleaning products should not despair. Recent successful innovations attest to the fact that while consumers are unlikely to suddenly revert back to old school cleaning behaviors, they are willing to try new product innovations, especially those that are adapted to meet their new cleaning needs.
The report looks at key segments of the household cleaning products category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of household cleaning products. It provides up-to-date competitive profiles of marketers of household cleaning products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the household cleaning products industry.
What You’ll Get in this Report
The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
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