MarketLooks: The U.S. Market Household Cleaners : Packaged Facts

MarketLooks: The U.S. Market Household Cleaners

Sep 1, 1999
16 Pages - Pub ID: ML0872

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Abstract

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MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The Household Cleaning Products Market"
Abstract from full report:

This report analyzes the $4 billion U.S. market for household cleaning products—a mature market looking to shake itself out of growth doldrums by emphasizing anti-bacterial products, green or environmentally friendly packaging and formulations and new or natural fragrances. The report offers in-depth coverage of market size for surface cleaners and specialty cleaners, including projections through 2003, sales-tracking data on marketer and brand shares, an analysis of marketer strategies and retail dynamics and a full presentation of consumer data on purchasing preferences and usage patterns.

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