This study analyzes the growing market for do-it-yourself (DIY) home improvement in the United States. The main products covered in this report include: lumber, building materials, doors and windows, plumbing products, architectural coverings, paint, adhesives and sealants, and tools and hardware. The report provides coverage of market size and growth, with sales projected to the year 2000. It also includes profiles of the leading corporate competitors in the market and an examination of important new trends in the home improvement industry.
The home improvement market is not an easily measured, clearly distinct market. Instead, it is an amorphous conglomeration of several markets, some of which are hard to define and quantify. Analysts define such terms as the home improvement market, the do-it-yourself market, the home remodeling market, the buy-it-yourself (BIY) market, and several others in very different ways. Some count only those products used specifically for home “im-provements” and exclude products used for maintenance and re-pairs. Others count maintenance and repairs, or do not include major replacements.
This report talks about three different measures of home im-provement. First, there is Packaged Facts’ own estimate of the home improvement market, which is based on consumer expendi-tures for “improvements,” including both DIY and BIY expenditures and expenditures for contractors, and expenditures for all residen-tial property types. Second, we look at retail sales at home im-provement retailers, including home centers, hardware stores, and lumberyards. These figures represent all the products sold at these outlets, items such as home furnishings, appliances, lawn and garden products, sporting goods, and automotive products that Packaged Facts does not include in our own market size estimate. Third, we look at retail sales—through all retail outlets—of the home im-provement products specifically covered by this report.
Periodicals that were among the main sources of information on the topic of home improvement included Do-It-Yourself Retailing, Home Improvement Executive, Builder, Doors & Hardware, Flooring, Adhesives Age, Modern Paint and Coatings, Kitchen & Bath Business, Custom Builder, Home Improvement Retailing, and National Home Center News. Articles were also consulted that were listed in the in-dexes of Business Periodicals, Readers’ Guide, F&S, The New York Times, and The Wall Street Journal.
Interviews were conducted with representatives of the mar-keting or public relations departments of many of the major com-petitors in the industry. The Web sites of a number of companies were also consulted via the Internet. In addition, interviews were conducted with representatives of trade organizations such as the Home Improvement Research Institute (Lincolnshire, Illinois), the American Hardware Manufacturers Association (Schaumburg, Illinois), and the National Retail Hardware Association (Indianapolis, Indiana). Finally, data for many of the tables were provided by the U.S. Com-merce Department and Simmons Market Research Bureau.
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