Now 50% off the original sale price of $2,750.
This study provides the latest information on the market's 2 major product categories: environmental fragrances (scented candles, sachets, potpourri, essential oils, and incense) and air fresheners and deodorizers. Includes factors affecting market growth, 5-year market size and growth statistics, as well as projections to 2001. Details the competitive situation, with profiles of marketers. Provides brand share data by Information Resources, Inc. Covers distribution and retail and consumer usage.

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