Home Fragrance Products in the U.S.: Air Fresheners, Candles and Specialty Products, 6th Edition

Apr 1, 2008
162 Pages - Pub ID: LA1600725
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

The market for home fragrance products in the United States has shifted over the last several years with mass-market air freshener diffusers growing at the expense of other product forms. Candles, which account for nearly half of the total market, have been impacted in particular by consumers desire for technology gadgets like diffusers. The greatest impact on the competitive structure of the market has been driven by the entrance of Procter & Gamble into the category. Leveraging its successful Febreze fabric refresher brand into air fresheners and candles, P&G has risen to become the third largest mass market player in just three years. P&Gs success has disrupted the mass market landscape, and threatened traditional leaders SC Johnson and Reckitt Benckiser.

This updated Packaged Facts report examines the trends impacting the market, from technology innovations to the growth of the air neutralization segment. It analyzes consumers desire for multiple product forms throughout their homes, and reasons driving use of each form. The report looks at the dynamics specific to mass and specialty retailing - which is growing, who is performing best, what is selling through each channel. The report also provides discussions of leading and interesting players in each channel including Procter & Gamble, SC Johnson, Reckitt Benckiser, Dial Corp., Yankee Candle and Method, a new upscale entrant in the mass market.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry participants and on-site examination of retailing channels. Secondary research entailed data-gathering from myriad business sources, including Information Resources, Inc.s (IRI) InfoScan Review; trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by Packaged Facts. Information on new product introductions is derived from reports in the trade press and online, as well as detailed data from Datamonitors Productscan Online service. Analysis of consumer attitudes and demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Spring 2007 full-year (May 2006-June 2007) adult consumer survey, which is based on 25,375 respondents age 18 or over.

How You Will Benefit from this Report
If you are in the home fragrance market or looking to enter, or if youre a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market for home fragrance products, as well as projected markets and trends through 2012.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for home fragrance products.
  • Advertising agencies to develop messages and images that compel consumers to purchase home fragrances.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Related Reports:

Lawn and Garden Supplies in the U.S., 10th Edition
Aug 5, 2015 - LA5474489 - $3,500.00

Lawn and Garden Equipment in the U.S., 11th Edition
May 18, 2015 - LA5474488 - $3,500.00

Green Household Cleaning and Laundry Products in the U.S., 3rd Edition
Mar 13, 2015 - LA5393650 - $2,995.00

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition
Dec 3, 2014 - LA5308677 - $3,595.00

Household Use of Cooking and Heating Kitchen Appliances: U.S. Food Industry MarketLooks
Jun 17, 2014 - LA5206242 - $1,800.00

Lawn and Garden Equipment in the U.S., 10th Edition
Jul 17, 2013 - LA4940428 - $2,640.00

Green Cleaning Products in the U.S.
Aug 31, 2012 - LA4869908 - $2,400.00

Lawn and Garden Products and Services in the U.S., 9th Edition
Dec 1, 2011 - LA6497883 - $3,000.00

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 2nd Edition
Nov 1, 2011 - LA6428749 - $2,800.00

The Latino Household Products Shopper
Sep 1, 2011 - LA6497882 - $2,800.00

Int'l: +1.240.747.3095
Contact a research specialist >

Live Chat Software
Most Popular Research
U.S. Pet Market Outlook, 2015-2016
Private Label Credit Cards in the U.S., 9th Edition
Lawn and Garden Equipment in the U.S., 11th Edition
Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Pet Food in the U.S., 11th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2016 MarketResearch.com. All Rights Reserved.
A division of Market Research Group, LLC
8/27/2016 - 42
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST