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A number of demographic and psychographic factors converge to spell growth for the $1.6 billion home fragrance market. This report analyzes data from Information Resources, Inc. to provide supportable sales and share figures. The report reveals new product trends, describes regulations governing environmental hazards of home fragrances, discusses consumer attitudes, and provides demographic data favoring purchases of home fragrances from Simmons Market Research. It identifies consumer and trade advertising and promotion trends, provides information about sales in four distinct distribution channels, profiles industry leaders as well as promising newcomers, and more. From Packaged Facts. Individual sections are available.

Additional Information

Scope and Methodology

Products Covered

This Packaged Facts study focuses on the U.S. retail market for home fragrance products, including environmental fragrance products (primarily potpourri, scented oils, scented candles, sachets, and incense) and air fresheners—those products primarily intended to add fragrance and, by extension, freshness to a room or car. These products are dispersed into the air in a number of ways, some of the most common being by heat diffusion or spray. Those environmental fragrances used for therapeutic reasons are sometimes referred to as aromatherapy products. Packaged Facts divides the market into two main product categories: environmental fragrances and air fresheners.

Report Methodology

The information contained in this report is based on primary and secondary research. Primary research entailed examination of home fragrance products in retail stores and consultations with industry executives. Secondary research involved canvassing information and articles appearing in financial, marketing, and trade publications, company literature, and independent financial reports. Statistics on market size and growth are based mainly on data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc. Information on consumer use of products is based on data compiled by Simmons Market Research Bureau and surveys conducted at the University of Maryland (College Park) and by the Soap and Detergent Association

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