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This groundbreaking study from Packaged Facts examines the healthy retail sector of home centers, which has been growing at the average annual rate of more than 6% over the last 5 years, and which is expected to reach $164 billion by the year 2000. The report analyzes industry sales and the factors driving market growth, such as housing starts, the weather, and consumer trends toward 1-stop shopping and do-it-yourself projects. Covered are the competitive strategies of major players, with focus profiles on Home Depot, Lowe's, Builder's Square, Payless, and others. Data from Simmons Market Research Bureau is used to profile the typical home center shopper, with a special focus section on attitudinal trends among consumers shopping in these outlets. The Home Center Market contains numerous tables and charts as well as examples of advertising.

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