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Americans love to celebrate and holidays create a reason to rejoice and reflect and spend time with loved ones. Along the way, an estimated $133.6 billion will be spent on festivities in 2008, across the six largest holiday spending occasions. While Americans love to spend all year round, holidays give people a reason to shop and to celebrate. For many shoppers, the Winter Holidays represent their major annual spree and in 2008 it is estimated that 58% of holiday spending dollars will be attributed to Christmas, Hanukkah and Kwanza.
Holiday Spending in the U.S. covers spending for Winter Holidays (Christmas, Hanukkah, and Kwanza) Valentine's Day, Easter, Mother's Day, Father's Day, and Halloween. Trends in consumer spending and gift giving are discussed throughout this report, and for that reason, non-gift giving occasions such as Thanksgiving and July Fourth are excluded, whereas Halloween, because of its marked growth in popularity and consumer spending, is included.
Because they are a reflection of how Americans choose to spend their money in terms of broader causes, contributions to charity are also reviewed.
Sources and Methodology
Holiday spending estimates were compiled from more than 10 sources that released holiday spending projections. These include the Conference Board, the International Council of Shopping Centers, BIGresearch, and the Consumer Electronics Association. These sources were benchmarked against each other, and compared to retail sales during the holiday periods under review.
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