Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya dried beans and rice growing, other traditional Hispanic brands are making their way into the United States, including #1 Mexican dairy brand LaLa. In almost every food and beverage category, shoppers can find offerings with a Hispanic flair, which is why Packaged Facts projects that this segment of the U.S. retail marketplace will reach $8.4 billion by 2011, up 48% from 2006. This segment continues to attract new consumers of Hispanic foods hailing from Mexico, Central America and Latin America, as well as the Caribbean islands, as adventurous Americans want more than salsa with their chips. Learn how this rapidly growing food and beverages segment is changing how America eats and drinks.

Hispanic Foods & Beverages in the U.S. contains comprehensive data on the U.S. market for Hispanic foods and beverages, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers, both in the manufacturing and foodservice arenas.

Report Methodology
The information in Hispanic Foods & Beverages in the U.S. is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets and interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature and corporate annual reports. Sales of packaged products are based on data from the U.S. Department of Agriculture (USDA), Information Resources, Inc. and other trade sources. Consumer demographics are derived from Simmons Market Research Bureau data.

What You’ll Get in This Report
Hispanic Foods & Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Hispanic Foods & Beverages in the U.S. offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the Hispanic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Hispanic foods and beverages, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for Hispanic foods and beverages.
• Research and development professionals stay on top of competitor initiatives and explore demand for Hispanic foods and beverages.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy Hispanic foods and beverages.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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