Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya dried beans and rice growing, other traditional Hispanic brands are making their way into the United States, including #1 Mexican dairy brand LaLa. In almost every food and beverage category, shoppers can find offerings with a Hispanic flair, which is why Packaged Facts projects that this segment of the U.S. retail marketplace will reach $8.4 billion by 2011, up 48% from 2006. This segment continues to attract new consumers of Hispanic foods hailing from Mexico, Central America and Latin America, as well as the Caribbean islands, as adventurous Americans want more than salsa with their chips. Learn how this rapidly growing food and beverages segment is changing how America eats and drinks. Hispanic Foods & Beverages in the U.S. contains comprehensive data on the U.S. market for Hispanic foods and beverages, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers, both in the manufacturing and foodservice arenas.
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