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Title: U.S. Market for Hispanic Foods and Beverages, 2nd Edition
Published: November 2004

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The following is the abstract from the full report:

The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin food segment, which consists of tastes imported from the mainlands of Mexico, Central America, and Latin America, as well as the Caribbean islands, appeals to natives of these lands, as well as to adventurous Americans who want more than salsa with their chips. Learn how this rapidly growing food and beverages segment is changing how America eats and drinks.

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