With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and services. Not only is this group the fastest growing minority in U.S., but also an underserved and under-utilized consumer base in terms of all financial products. However, this is not expected to come easily for marketers due to a fragmented Hispanic population with varying attitudes and an inherent apprehension toward credit cards and other banking products and services.

Hispanic Americans and Credit Cards, a new report from Packaged Facts, offers an in-depth look at credit card usage patterns among Hispanic Americans. The report provides an overview of the Hispanic community in the U.S., including a look at financial trends in the Hispanic consumer market, and the key demographic characteristics of the Hispanic population. In addition, the study provides an in depth analysis of credit card usage within the various and diverse Hispanic cultural sub-categories, a look at brand preference and yearly versus monthly card usage, coverage of attitudinal drivers, and factors that may drive growth in the Hispanic consumer credit card market.

This timely, compact report offers insight and analysis on factors to growth in the credit card marketplace, demographic shifts, and consumer behaviors that affect the Hispanic consumer credit card industry.

Report Methodology
The information in Hispanic Americans and Credit Cards is based on both primary and secondary research. Primary research involved interviews with experts, public relations and industry analysts in firms that specialize in Hispanic market research. The report features unique analysis based on the Simmons Market Research Bureau Fall 2005 National Consumer Survey. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

How You Will Benefit from this Report
If your company is interested in understanding and reaching the Hispanic market, you will find this report invaluable, as it provides a comprehensive package of information and insight about Hispanics and credit card usage not offered in any other single source. You will gain a thorough understanding of the current demographic profile of the Hispanic population. Contributing to that understanding will be a complete analysis of data from published and trade sources, and in-depth examinations of the economic and societal trends that influence the consumer behaviors of this large and influential segment of the population. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

This report will help:

• Marketing Managers identify credit card market opportunities and develop targeted promotion plans for credit card products of interest to Hispanics.
• Research and development professionals stay on top of competitor initiatives and explore demand for credit cards targeting the Hispanic population.
• Advertising agencies to develop messages and images that compel Hispanics to use credit cards.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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