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How are the pharmaceutical and supplement giants in the herbal products business shaping growth? Has their domination become the principal competitive force, or will the regulatory and scientific climate be the prime shaper of this dynamic young industry? This Packaged Facts report covers the $4 billion U.S. herbal products industry and its players. You will learn how changing demographics, external market influences, product and ingredient standardization, and crossover into mass-market retail channels are moving the industry into uncharted directions.

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