This report reveals the trends driving the vigorous $19 billion food and supplement industry. Sales growth has reached 25% a year and shows no sign of declining, especially natural food supermarkets. Read what mainstream supermarkets and smaller natural food stores are employing to regain lost market share, the committed natural product consumers, and high margins in this exciting industry. The most recent industry research is scrutinized in depth, the competitive environment analyzed, and profiles of top competitors in each category are included.

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