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Hair care is a hot but complex market that is presently worth over $6 billion and is projected to grow to $7 billion by 2005. Americans are more style-conscious than ever before; greying baby boomers -- of both sexes -- are trying a range of hair care products to help them look and feel younger. Generations X and Y are even more adventurous than their parents, as they condition, mousse, bleach and perm at will. A savvy marketer can make a splash, if he chooses the right stance for his products. This new Packaged Facts report offers executives in-depth analyses of the action in shampoos, conditioners, styling products, hair colorings, accessories, home permanent/relaxer kits, and hair growth products. Sales trends are examined, as well as brand shares. Also covered are the competitive strategies of Alberto-Culver, Clairol, L'Oreal, Procter & Gamble, Revlon, Unilever, and others. A wealth of Simmons demographic data are also presented and discussed.

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