The U.S. Hair Care Market

Feb 1, 2005
248 Pages - Pub ID: LA1052628
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The multi-billion dollar hair care industry can be considered the champagne supernova of personal care, creating and absorbing trends, new products and consumer interest, but without constant innovation it can become a black hole of sluggish sales and lack of category excitement.

Hair care marketers tread and blur the line between the functional and the fantastic, producing multi-benefit products from botanical to big hair, for multiple consumers, from African American to metrosexual. Individual efforts vary dramatically by category but innovative marketers, suppliers and retailers are currently pumping new life into the category.

This new Packaged Facts report, The U.S. Market for Hair Care Products, includes industry data on market size, share, segments and strategies; profiles of major players and competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer demographics and psychographics. Products covered include shampoos, conditioners, stylers, hair dyes/coloring and accessories.

Report Methodology
The information in The U.S. Market for Hair Care Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the hair care category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of hair care products. It provides up-to-date competitive profiles of marketers of hair care products - including a look at smaller, up-and-coming companies and brands - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal care industry.

What You’ll Get in this Report
The U.S. Market for Hair Care Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Hair Care Products offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the hair care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for hair care products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the hair care consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for hair care products
  • Research and development professionals stay on top of competitor initiatives and explore demand for hair care products.
  • Advertising agencies working with clients in the personal grooming industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • Report Scope and Methodology
  • The Market
    • Retail Market at $7.6 Billion
    • Table 1-1 U.S. Retail Sales of Hair Care Products, 1999-2004(E)
    • Figure 1-1 IRI-Tracked Sales of Hair Care Products, by Category, 2004 (E)
    • Market Projections
    • Table 1-2 U.S. Retail Sales of Hair Care Products, 1999-2009 (E)

  • Key Trends
    • The Emerging Men’s Segment
    • The Ethnic Influence
    • Product Innovation
    • Salon and Professional Hair Care Products
    • Natural Products Thrive

  • The Marketers
    • P&G At The Top
    • Table 1-3 U.S. Sales of Top 10 Hair Care Marketers, 1999- 2004
    • Table 1-4 U.S. Sales of Top 10 Hair Care Brands, 1999-2004
    • Mergers and Acquisitions: A Vital Strategy

  • Marketing Dynamics
    • Advertising & Promotion
    • Retail Dynamics
    • The Consumer
      • Table 1-5 U.S. Adult Users of Hair Care Products by Category

Chapter 2

  • The Products
    • Shampoo
    • Hair Conditioners
    • Hair Color
    • Hair Growth Products
    • Hair Spray/Spritz
    • Hair Accessories
    • Hair Styling Gel/Mousse

  • Market Structure
    • Figure 2-1 U.S. Hair Care Market by Category 2004
    • Table 2-1 IRI-Tracked Sales for Hair and Beauty Care Products, 2003-2004
    • Figure 2-2 U.S. Hair Care Market Category Comparison, 1999 and 2004

  • Shampoos
    • Market Size & Growth
      • Figure 2-3 U.S. Shampoo Market by Segment, 2004
      • Figure 2-4 IRI-Tracked Sales of Shampoo 1999- 2004
      • Table 2-2 IRI-Tracked Percentage Share of Shampoo Segments, 1999-2004

    • Shampoo-Conditioner Combo Packs
    • Changing Demography Affects Shampoo Sales
    • Procter & Gamble Leads the Market
    • P&G Makes Changes in Mid-Tier
    • New Product Introductions Keep the Category Ticking
    • Two Major Overseas Brands Unveiled in U.S. Shampoo Market
    • Drug Chains Sales Look Up
    • Fresh Formulations Fill Store Shelves

  • Hair Color
    • Market Size & Growth
    • Figure 2-5 IRI-Tracked Sales for Hair Color, 1999 - 2004
    • Certain Hair Color Ingredients Associated with Cancer
    • Chemical-free Hair Color Hit Store Shelves
    • Henna a Popular Alternative
    • Ancillary Products to Maintain Colored Hair
    • Hair Color For Men

  • Hair Conditioner/Crème Rinse
    • Figure 2-6 IRI-Tracked Sales for Hair Conditioner/Crème Rinse, 1999 - 2004
    • Conditioners for Damaged Hair
    • Conditioners with Natural Ingredients
    • Table 2-3 Select New Shampoo & Conditioner Introductions: ‘Natural’ or ‘Organic’
    • Hair Styling/Setting Gel/Mousse
      • Figure 2-7 IRI-Tracked Sales for Hair Styling/Setting Gel/Mousse,
      • 1999 - 2004
      • New Hair Styles Prompt Use of Styling Products
      • Styling Products Popular Among Men
      • Styling Products for the Ethnic Consumer

    • Hair Accessories
      • Market Size and Growth
      • Figure 2-8 IRI-Tracked Sales for Hair Accessories, 1999 - 2004
      • Easy-to-Use Wigs and Hair Pieces Popular
      • Accessory Makers Target Younger Buyers
      • Unilever Teams With Almar to Provide Hair Accessories

    • Hair Spray/Spritz
      • Market Size and Growth
      • Figure 2-9 IRI-Tracked Sales for Hair Spray / Spritz, 1999 - 2004

    • Hair Growth Products
      • Market Size and Growth
      • Figure 2-10 IRI-Tracked Sales for Hair Growth Products, 1999 - 2004
      • Rogaine Stimulates Facial Hair Growth
      • Minioxidil Doesn’t Benefit the Temple Areas
      • Stem Cell Injections Could Revolutionize Hair Growth Market

    • Home Perms/Relaxer Kits
      • Market Size and Growth
      • Figure 2-11 IRI-Tracked Sales for Home Perms/Relaxer Kits, 1999 - 2004
      • “Natural Look” Trend Upsets Relaxer/Perm Sales
      • Hair Relaxer Kits Linked With Hair Loss
      • Companies Introduce No-lye Hair Relaxers

    • The Private Label Market
      • Table 2-4 IRI-Tracked Sales of Private Label Hair Care Products, 1999-2004(E)
      • Private Label Shampoos
      • Table 2-5 IRI-Tracked Private Label Shampoo Sales, 1999-2004
      • Private Label Conditioners
      • Table 2-6 IRI-Tracked Private Label Hair Conditioner Sales, 1999 - 2004
      • Private Label Hair Accessories
      • Table 2-7 IRI-Tracked Private Label Hair Accessories Sales, 1999- 2004
      • Private Label Hair Growth Products
      • Table 2-8 IRI-Tracked Private Label Hair Growth Product Sales,
      • 1999 - 2004
      • Private Label Hair Sprays and Hair Styling Products
      • Table 2-9 IRI-Tracked Private Label Hair Sprays / Spritz Sales, 1999 - 2004 69
      • Table 2-10 IRI-Tracked Private Label Hair Styling Product Sales,
      • 1999 - 2004

    • Key Trends
      • Marketing to the Metrosexual
      • Table 2-11 IRI-Tracked Men’s Hair Care Product Sales, 1999 - 2003
      • Table 2-12 IRI-Tracked Men’s Hair Coloring Product Sales, 1999 - 2003
      • Table 2-13 IRI-Tracked Men’s Hair Growth Product Sales, 1999 - 2003
      • Table 2-14 IRI-Tracked Men’s Hair Styling Product Sales, 1999 - 2003
      • Steady Growth in Numbers
      • Table 2-15 U.S. Population Growth, 1999-2010
      • Table 2-16 U.S. Male Population of Key Age Brackets (millions), 1999-2010
      • New Product Introductions
      • Table 2-17 U.S. Selected Men’s Hair Coloring Product Launches
      • Table 2-18 U.S. Selected Men’s Hair Styling Product Launches
      • Table 2-19 U.S. Selected Men’s Shampoo and Conditioner Launches
      • Table 2-20 U.S. Selected Men’s Hair and Body Wash Product Launches

    • Ethnic Hair Care
      • Table 2-21 U.S. Retail Sales of Ethnic Specific Hair Care Products, 1999 - 2003
      • The Challenge
      • Growing Numbers
      • Table 2-22 U.S. Population Projections by Race (millions), 2000 - 2050 (E)
      • Table 2-23 U.S. Population Projections by Race (as a % of total population), 2000 - 2050 (E)
      • Massive Buying Power
      • Table 2-24 U.S. Ethnic Buying Power, 1990-2007 (billion $), 1990 - 2007 (E)
      • Table 2-25 U.S. Top African American Buying Power States, 2002
      • Table 2-26 U.S. Top Hispanic Buying Power States, 2002
      • The Big Marketers Respond

    • Product Innovation
      • Table 2-27 U.S. Selected Hair Care Brands: Innovation Based

      Salon, Celebrity and Professional Hair Care Products
      • Table 2-28 U.S. Selected New Salon Hair Shampoo Brand Introductions
      • Table 2-29 U.S. Selected New Salon Hair Color Brand Introductions Table 2-30 U.S. Selected New Salon Hair Styling Brand Introductions

      Natural Products Take Center Stage
      • Table 2-31 U.S. Selected Hair Coloring and Treatment Product Introductions: ‘Natural’
      • Table 2-32 U.S. Selected Hair Styling Product Introductions: ‘Natural’
      • Table 2-33 U.S. Selected Shampoo and Conditioner Introductions: ‘Natural’

    • Outlook
      • Table 2-34 Estimated Mass-Market Sales for Hair Care categories, 2009

    • Chapter 3 The Marketers
      • Overview
      • Figure 3-1 Top 10 U.S. Hair Care Marketers’ Market Share, 2004

    • Marketer Strategies
      • Acquisitions
      • Products Aimed at Men & the Ethnic Groups
      • Product Innovation

    • Hair Color
      • Table 3-1 IRI-Tracked Sales of Top 10 Hair Color Marketers, 1999 - 2004
      • Table 3-2 IRI-Tracked Sales of L’Oreal U.S.A. Hair Color, 1999 - 2004
      • Table 3-3 IRI-Tracked Sales of P&G Hair Color, 1999 - 2004
      • L’Oreal U.S.A. Dominates
      • Table 3-4 IRI-Tracked Sales of Top 10 Hair Color Brands, 1999 - 2004

    • Hair Conditioners
      • Table 3-5 IRI-Tracked Sales of Top 10 Hair Conditioner Marketers, 1999 - 2004
      • Table 3-6 IRI-Tracked of P&G Hair Conditioners, 1999 - 200
      • Table 3-7 IRI-Tracked Sales of Unilever HPC Hair Conditioners, 1999 - 2004
      • Table 3-8 IRI-Tracked Sales of L’Oreal U.S.A. Hair Conditioners, 1999 - 2004
      • Table 3-9 IRI-Tracked Sales of Alberto-Culver Hair Conditioners, 1999 - 2004
      • Garnier Fructis: Leader in Conditioners
      • Table 3-10 IRI-Sales of Top 10 Hair Conditioner Brands, 1999 - 2004
      • Hair Styling Gel/Mousse Gaining Attention
      • Table 3-11 IRI-Tracked Sales of Top 10 Hair Styling/Setting Gel/Mousse Marketers, 1999 - 2004
      • Table 3-12 IRI-Travel Sales of L’Oreal U.S.A. Hair Styling/Setting Gel/Mousse, 1999 - 2004
      • Table 3-13 IRI-Tracked Sales of P&G Hair Styling/Setting Gel/Mousse, 1999-2004
      • Table 3-14 IRI-Tracked Sales of Unilever HPC Hair Styling/Setting Gel/Mousse, 1999-2004
      • Table 3-15 IRI-Tracked Sales of Alberto-Culver Hair Styling/Setting Gel/Mousse, 1999-2004
      • Frizz Ease: The Best Seller
      • Table 3-16 IRI-Tracked Sales of Top 10 Hair Styling/Setting Gel/Mousse Brands, 1999 - 2004
      • Hair Accessories Lack Innovation
      • Table 3-17 IRI-Tracked Sales of Top 10 Hair Accessories Marketers, 1999 - 2004
      • Table 3-18 IRI-Tracked Sales of Top 10 Hair Accessory Brands, 1999 - 2004
      • Hair Sprays/Spritz Losing Out to Gels
      • Table 3-19 U.S. Top 10 Hair Spray/Spritz Marketers, 1999 - 2004
      • Table 3-20 IRI-Tracked Sales of P&G Hair Spray/Spritz, 1999 - 2004
      • Table 3-21 IRI-Tracked Sales of Unilever HPC Hair Spray/Spritz, 1999 - 2004
      • Table 3-22 IRI-Tracked Sales of L’Oreal U.S.A. Hair Spray/Spritz, 1999 - 2004
      • Hair Spray/Spritz Brands
      • Table 3-23 U.S. Sales of Top 10 Hair Spray/Spritz Brands, 1999 - 2004 ,
      • Dandruff Shampoo
      • Table 3-24 U.S. Top 10 Dandruff Shampoo Marketers, 1999 - 2004
      • Table 3-25 IRI-Tracked Sales of P&G Dandruff Shampoo, 1999 - 2004
      • Table 3-26 IRI-Tracked Sales of L’Oreal U.S.A. Dandruff Shampoo, 1999 - 2004
      • Table 3-27 IRI-Tracked Sales of Unilever HPC Dandruff Shampoo, 1999 - 2004
      • Head & Shoulders Above All
      • Table 3-28 U.S. Sales of Top 10 Dandruff Shampoo Brands, 1999 - 2004
      • Regular Shampoo: P&G Rules
      • Table 3-29 U.S. Top 10 Regular Shampoo Marketers, 1999 - 2004
      • Table 3-30 IRI-Tracked Sales of P&G Regular Shampoo, 1999-2004
      • Table 3-31 IRI-Tracked Sales of Unilever HPC Regular Shampoo,
      • 1999-2004
      • Table 3-32 IRI-Tracked Sales of L’Oreal U.S.A. Regular Shampoo,
      • 1999-2004
      • Shampoo Trendsetters - Dove and Garnier Fructis
      • Table 3-33 U.S. Top 10 Regular Shampoo Brands, 1999 - 2004
      • Shampoo-Conditioner Combo Packs
      • Table 3-34 U.S. Top 10 Shampoo-Conditioner Combo Pack Marketers, 1999 - 2004
      • Table 3-35 U.S. Sales of Unilever HPC Shampoo-Conditioner Combo Pack, 1999-2004
      • Hair Growth Products Leader: Upjohn
      • Table 3-36 U.S. Top Hair Growth Product Marketers, 1999-2004
      • Table 3-37 U.S. Top Hair Growth Product Brands, 1999 - 2004
      • Hair Relaxer Kits: Alberto-Culver Challenging L’Oreal
      • Table 3-38 U.S. Top 10 Hair Relaxer Kit Marketers, 1999 - 2004
      • Table 3-39 IRI-Tracked Sales of L’Oreal U.S.A. Hair Relaxer Kits, 1999 - 2004
      • Table 3-40 IRI-Tracked Sales of Alberto-Culver Hair Relaxer Kits, 1999 - 2004
      • Table 3-41 IRI-Tracked Sales of P&G Hair Relaxer Kits, 1999-2004
      • Table 3-42 U.S. Top 10 Hair Relaxer Kit Brands, 1999 - 2004 Home Permanent Kits
      • Table 3-43 U.S. Top Home Permanent Kit Marketers, 1999 - 2004
      • Table 3-44 IRI-Tracked Sales of Alberto-Culver Home Permanent Kits, 1999-2004

    • Mergers & Acquisitions
      • L’Oreal U.S.A.
      • Procter & Gamble
      • Unilever Home and Personal Care
      • Company Profiles
        • Overview
        • Performance
        • Figure 3-2 IRI-Tracked Sales of Procter & Gamble* Mass-market Hair Care Products, 1999-2004
        • Table 3-46 IRI-Tracked Sales of Procter & Gamble Hair Care Products, 1999-2004
        • Future Strategy
        • Unilever HPC
        • Overview
        • Performance
        • Figure 3-3 IRI-Tracked Sales of Unilever HPC Hair Care Products,
        • 1999-2004
        • Table 3-48 IRI-Tracked Sales of Unilever Hair Care Products, 1999-2004
        • Overview
        • Performance
        • Future Strategy
        • Scunci International Inc.
        • Overview
        • Performance
        • Figure 3-5 IRI-Tracked Sales of Scunci International Hair Care Products,
        • 1999-2004
        • Goody Products, Inc.
        • Overview
        • Table 3-51 Goody Products Top Hair Care Brand Portfolio
        • Performance
        • Figure 3-6 IRI-Tracked Sales of Goody Products Inc. Hair Care Products, 1999-2004
        • L'Oréal U.S.A, Inc.
        • Overview
        • Performance
        • Figure 3-7 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products,
        • 1999-2004
        • Table 3-53 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products,
        • 1999-2004
        • Future Strategy
        • John Frieda Professional Hair Care, Inc.
        • Overview
        • Performance
        • Figure 3-8 IRI-Tracked Sales of John Frieda Hair Care Products,
        • 1999-2004
        • Combe Inc.
        • Overview
        • Performance
        • Future Strategy
        • Revlon, Inc.
        • Overview
        • Performance
        • Figure 3-10 IRI-Tracked Sales of Revlon, Inc., Hair Care Products,
        • 1999-2004
        • Future Strategy
        • Conair Corporation
        • Overview
        • Performance
        • Henkel Corporation
        • Overview
        • Performance - Advanced Research Laboratories
        • Future Strategy
        • Neutrogena Corporation
        • Overview
        • Performance
        • Figure 3-13 IRI-Tracked Sales of Neutrogena Hair Care Products,
        • 1999-2004
        • Diamond Products Company
        • Overview
        • Performance
        • Figure 3-14 IRI-Tracked Sales of White Rain Company Hair Care Products, 1999-2004
        • Companies of Interest
        • Avon Products, Inc.
        • Overview
        • Future Strategy
        • Aveda
        • Overview
        • Davines North America
        • Overview
        • Future Strategy

Chapter 4 Marketing Dynamics

  • Advertising and Promotional Guidelines
  • Consumer Advertising Expenditure
  • Table 4-1 Leading U.S. Care Brands’ Advertisement Spends, 2003
  • Marketing and Advertising Trends
    • Most Ads Feature Ingredients
    • Advertising Focused On The Ethnic Population
    • Technology-based Advertising
    • Marketers Target the Mid-tier Consumer
    • Hair Accessories Advertised on Television
    • Chain Drug Stores Rev Up Promotion Efforts
    • From the Celebrity Line
    • Goody Products and Online Promotions
    • Aveda Enters E-Commerce
    • Avon Teams With Credit Card Company
    • Promotions by FSIs and Coupons
    • Table 4-2 U.S. Selected Brand Introductions Using FSIs as a
    • Promotion Tool
    • New Product Introductions
      • Product Introductions Based on No. Of SKUs
      • Table 4-3 U.S. Top 10 Hair Shampoo Marketers’ Based on Number of SKUs Introduced
      • Table 4-4 U.S. Top 10 Hair Shampoo Brands Based on Number of SKUs Introduced
      • Table 4-5 U.S. Top 10 Hair Color Marketers’ Based on Number of SKUs Introduced
      • Table 4-6 U.S. Top 10 Hair Color Brand Based on Number of SKUs
      • Introduced
      • Table 4-7 U.S. Top 10 Hair Styling Gel/Mousse Marketers’ Based on Number of SKUs Introduced
      • Table 4-8 U.S. Top 10 Hair Styling Gel/Mousse Brands Based on Number of SKUs Introduced
      • Positioning by Package Tags
      • Table 4-9 Hair Care New Product Selling Points By Select Package Tags
      • Table 4-10 Hair Care New Product Selling Points By Select Package Tags and Categories
      • Table 4-11 New Hair Color Brand Introductions with “Upscale” Package
      • Tag
      • Table 4-12 New Hair Styling Gel/Mousse Brand Introductions with “Upscale” Package Tag
      • Table 4-13 New Hair Shampoo Brand Introductions with “Upscale” Package Tag
      • Package Tags Based on Gender and Age
      • Table 4-14 Selected Hair Shampoo Brand Introductions Targeted at Men/Women/Kids
      • Table 4-15 Select Hair Styling Gel Brand Introductions Targeted at Men/Women/Kids
      • Table 4-16 Select Hair Color Brand Introduction Targeted at
      • Men/Women/Kids
      • Table 4-16 (cont.) Select Hair Color Brand Introduction Targeted at Men/Women/Kids
      • The “Quick” Package Tag
      • Table 4-17 Selected Styling Gel / Mousse Brand Introductions Promoted as “Quick”
      • Table 4-18 Select Hair Color Brand Introductions Promoted as “Quick”
      • Table 4-19 Select Hair Shampoo Brand Introductions Promoted as “Quick”

Chapter 5 The Consumer

  • Simmons Survey
  • Overview
  • Figure 5-1 U.S. Consumers Favoring Use of Various Hair Care Products (%)
  • African Americans: A Growing Segment
  • The Rising Men’s Hair Care Market
  • Growing Popularity of Other Hair Care Categories
  • Shampoos: Fewer Opportunities
  • Table 5-1 Demographic Profile of Adult U.S. Shampoo Consumers
  • Shampoo Usage Rate
  • Table 5-2 U.S. Shampoo Usage Rate
  • Dandruff Shampoo: Scope for Growth
  • Figure 5-2 U.S. Adults Favoring Use of Shampoo by Type
  • Suave - The Consumer Favorite
  • Table 5-3 U.S. Top 10 Shampoo Brands by Consumer Preference
  • Hair Color
  • Table 5-4 Demographic Profile of Adult U.S. Hair Color Consumer
  • Hair Color Usage
  • Table 5-5 U.S. Hair Color Usage Rate
  • Permanent Hair Color Dominates
  • Figure 5-3 U.S. Consumers Favoring Use of Hair Color by Type
  • L’Oreal & Clairol - The Favorites
  • Table 5-6 U.S. Top 10 Hair Color Brands by Consumer Preference
  • Hair Conditioners
  • Table 5-7 Demographic Profile of the U.S. Hair Conditioner Consumer
  • Hair Conditioner Usage Rate
  • Table 5-8 U.S. Hair Conditioner Usage Rate, May 2003-April 2004
  • Deep Conditioning for African Americans
  • Figure 5-4 U.S. Consumers Favoring Use of Hair Conditioner, by Types
  • Pantene Pro-V Tops the List
  • Table 5-9 U.S. Top 10 Hair Conditioner Brands by Consumer Preference
  • Styling Creams, Gels and Lotions
  • Table 5-10 Demographic Profile of the U.S. Styling Cream, Gel and Lotion Consumer
  • Hair Styling Creams, Gels and Lotion Usage Rate
  • Table 5-11 U.S. Styling Cream, Gel and Lotion Usage Rate
  • Table 5-12 U.S. Demographic Profile of U.S. Hair Styling Gel User: Used Times in the Last 7 Days
  • Users by Product Type
  • Figure 5-5 U.S. Consumers Favoring Use of Styling Cream, Gel and Lotion, by Types
  • Hair Styling Creams, Gels and Lotion Brand Preference
  • Table 5-13 U.S. Top 10 Styling Cream, Gel and Lotion Brands by Consumer Preference
  • Hair Sprays
  • Table 5-14 Demographic Profile of the U.S. Hair Spray Consumer
  • Hair Spray Usage Rate
  • Table 5-15 U.S. Hair Spray Usage Rate
  • Users by Product Type
  • Figure 5-6 U.S. Consumers Favoring Use of Hair Sprays, by Types
  • Hair Spray Brand Preference
  • Table 5-16 U.S. Top 10 Hair Spray Brands by Consumer Preference
  • Home Permanents & Relaxers
  • Table 5-17 Demographic Profile of the U.S. Home Permanent & Relaxer Consumer
  • Home Permanents & Relaxers Usage Rate
  • Table 5-18 U.S. Home Permanent & Relaxer Usage Rate\
  • Table 5-19 U.S. Home Permanent & Relaxer Usage for African American Consumers
  • Users by Product Type
  • Figure 5-7 U.S. Consumers Favoring Use of Home Permanent & Relaxer by Type
  • Home Permanents & Relaxers Brand Preference
  • Table 5-20 U.S. Top 10 Home Permanent & Relaxer Brands by Consumer Preference

Appendix Addresses of Selected Marketers

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