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The multi-billion dollar hair care industry can be considered the champagne supernova of personal care, creating and absorbing trends, new products and consumer interest, but without constant innovation it can become a black hole of sluggish sales and lack of category excitement.
Hair care marketers tread and blur the line between the functional and the fantastic, producing multi-benefit products from botanical to big hair, for multiple consumers, from African American to metrosexual. Individual efforts vary dramatically by category but innovative marketers, suppliers and retailers are currently pumping new life into the category.
This new Packaged Facts report, The U.S. Market for Hair Care Products, includes industry data on market size, share, segments and strategies; profiles of major players and competitive landscape; retail and distribution channels; advertising and promotion; innovations, trends and forecasting; and consumer demographics and psychographics. Products covered include shampoos, conditioners, stylers, hair dyes/coloring and accessories.
The report looks at every segment of the hair care category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of hair care products. It provides up-to-date competitive profiles of marketers of hair care products - including a look at smaller, up-and-coming companies and brands - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal care industry.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
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