The U.S. Market for Gum, Mints and Breath Fresheners: Volume 3 in the series

Jan 1, 2003
174 Pages - Pub ID: LA768810
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports
Special Offer. Now 25% off the original price of $1995.
In a data-intensive yet compact new format, this Packaged Facts report analyses the $3 billion market for gum, mints, and breath fresheners. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments (sugarless/value added gum, breath strips, fruity mints, novelty products), brand competition, and new product trends in a market increasingly characterized by free-for-all competition between product segments.

This report first quantifies the market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing consolidation and acquisition/divestment activity, marketer and brand shares, the adult vs. the kid market, the new wave of product benefits, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers across the gum, mint, and breath freshener segments. The final chapter tabulates and analyzes demographics for the market overall as well as by consumption level, product type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, gum/mint/breath freshener synergies and encroachments, brand maintenance and line extensions, novelty and interactive products for kids, product benefit advances, and the uses of the Internet.

This report is the third of a three-part series on the confectionery market. The series may also be purchased in its entirety. When purchasing the series you also receive an added Executive Overview of all three volumes, which provides a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.

Volumes in the series are as follows:

Volume I: The U.S. Market for Chocolate Candy
Volume II: The U.S. Market for Non-Chocolate Candy
Volume III: The U.S. Market for Gum, Mints & Breath Fresheners
The U.S. Market for Chocolate, Candy, Gum & Mints - Volumes I-III

Related Reports:

Confections and Dessert: Culinary Trend Mapping Report
Feb 15, 2010 - LA2108836 - $3,300.00

Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition
Sep 1, 2009 - LA1939946 - $3,300.00

Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th edition
Nov 1, 2008 - LA1609658 - $1,995.00

Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners
Oct 1, 2008 - LA1767538 - $3,300.00

MarketLooks: The U.S. Market for Chocolate
Sep 1, 2007 - ML2091306 - $399.00

U.S. Market for Chocolate
Sep 1, 2007 - LA1466680 - $3,250.00

MarketLooks: The U.S. Market for Non-Chocolate Candy
Aug 1, 2007 - ML2091294 - $399.00

The U.S. Market for Non-Chocolate Candy
Aug 1, 2007 - LA1466677 - $3,000.00

Gourmet Chocolate in the U.S.
May 1, 2006 - LA1209571 - $1,596.00

The U.S. Market for Gourmet Foods and Beverages: Volume 2 -- Consumer Profiles
Sep 1, 2005 - LA1125308 - $2,500.00

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
Food Flavors and Ingredients Outlook 2009
Frozen Foods in the U.S.: Dinners/Entrees, Pizza, Vegetables, Appetizers/Snacks, and Breakfast Foods, 2nd Edition
Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition
Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners
Latino Foods: The Next Wave Culinary Trend Mapping Report
Olive Oil in the U.S., 3rd Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2010 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
Trust-e Logo
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 3:00am - 7:00pm EST
Fridays: 3:00am - 6:00pm EST