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In a data-intensive yet compact new format, this Packaged Facts report analyses the $3 billion market for gum, mints, and breath fresheners. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments (sugarless/value added gum, breath strips, fruity mints, novelty products), brand competition, and new product trends in a market increasingly characterized by free-for-all competition between product segments. This report first quantifies the market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing consolidation and acquisition/divestment activity, marketer and brand shares, the adult vs. the kid market, the new wave of product benefits, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers across the gum, mint, and breath freshener segments. The final chapter tabulates and analyzes demographics for the market overall as well as by consumption level, product type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, gum/mint/breath freshener synergies and encroachments, brand maintenance and line extensions, novelty and interactive products for kids, product benefit advances, and the uses of the Internet. This report is the third of a three-part series on the confectionery market. The series may also be purchased in its entirety. When purchasing the series you also receive an added Executive Overview of all three volumes, which provides a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.
Volumes in the series are as follows:
New York, January 28/PRNewswire - Intensely powerful mints and gums are the nation’s latest favorite splurges, according to The U.S. Market for Gum, Mints and Breath Fresheners, a newly published Packaged Facts report available at MarketResearch.com. Flavors from various brands with names like "Shiver," "Mintensity" and "Dragon Fire Hot Imperial Cinnamon" are all enjoying notable popularity among the 60% of households that used gum, mints or breath fresheners in 2002. Spurred by a taste for the hot and exotic, consumers are paying more attention to gums and mints - products that have historically been a checkout counter impulse buy. Consumers now view gum, mints and breath fresheners as a fashion accessory and marketers have responded with packaging that makes their products stand out. "Gums, mints and breath fresheners make a statement, just like any accessory," said Don Montuori, Acquisitions Editor for Packaged Facts. "Consumers are aware that the products they are seen using say something about them. Logically, gums and mints with strong or intense flavors appeal to those customers who think they are powerful and extreme themselves." Continued popularity of these products is projected to push total sales for gum, mints and breath fresheners to $4.3 billion by 2007. The U.S. Market for Gum, Mints and Breath Fresheners is the third volume in a series of reports from Packaged Facts on the chocolate, candy and gum markets. The reports provide detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2007.
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