Now 50% off the original sale price of $2,750.
This Packaged Facts report on the market for greeting cards focuses on U.S. marketer and retail activity. All varieties of printed greeting cards are covered, including counter cards, boxed cards, and specialty products such as computer-personalized cards. The marketers covered range from greeting card giants to specialty marketers and progressive entrepreneurs. The retail outlets covered include card and gift shops, mass-market retailers, bookstores, discount party stores, and greeting card "outlets"; the direct and virtual marketplaces also are discussed. Party invitations, wedding or graduation announcements, and postcards are not included in the greeting card market or covered in this report.

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The U.S. Greeting Card Market
Jul 1, 1998 - LA515 - $2,062.50