In 2007, premium chocolate sales were $3 billion, having grown 17.3% since the prior year and a healthy 200% since 2003. Conventional chocolate sales, in contrast, grew only 0.7% over the prior year and 4% since 2003. The growth in premium chocolate sales is part of a wider purchasing trend of consumers adopting special occasion brands as their everyday brands. This all-new report investigates the market and forecasts its growth to 2012. It also analyzes 10 trends driving the premium chocolate category:
This report relies upon several data sources to track chocolate sales. These sources use different assumptions with differing degrees of accuracy. To estimate the size of the retail U.S. chocolate market, Packaged Facts uses apparent consumption data published in the Department of Commerce (DOC)’s Current Industrial Reports: Confectionery 2007. Company and brand-level sales data were provided under special arrangement with Information Resources, Inc. (IRI). In addition to DOC and IRI data, this report relies extensively on company financial and product information, extensive literature searches in industry trade publications and exclusive interviews with senior company staff. Related Reports: Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th EditionSep 1, 2010 - LA2108812 - $4,500.00 Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products Sep 1, 2010 - LA2505082 - $3,300.00 Food Gifting in the U.S., 2nd Edition Aug 1, 2010 - LA2642049 - $3,850.00 Artisan Foods: Culinary Trend Mapping Report Jun 18, 2010 - LA2700356 - $3,300.00 Confections and Dessert: Culinary Trend Mapping Report Feb 15, 2010 - LA2108836 - $3,300.00 Olive Oil in the U.S., 3rd Edition Apr 1, 2009 - LA2071654 - $2,250.00 Snack Foods Culinary Trend Mapping Report:, Vol. 5, No. 6 Apr 1, 2009 - LA2021233 - $3,300.00 Latino Foods: The Next Wave Culinary Trend Mapping Report Feb 19, 2009 - LA2027363 - $3,300.00 Food Flavors and Ingredients Outlook 2009 Feb 1, 2009 - LA1933707 - $2,950.00 Foodies in the U.S.: Foreign/Spicy Foodies Jan 1, 2009 - LA2088242 - $1,999.00 |
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