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The U.S. Market for Gourmet Beverages and Confectionery
Even with the economy in a slump, sales of gourmet beverages and confectionery are surging ahead. Gourmet coffee, upscale ready-to-drink beverages and bottled waters, gourmet chocolates, and superpremium ice creams are all growing at a faster pace than their mainstream counterparts. As a sign of the times, Starbucks Corp. has made the latest Fortune 500 list. This new Packaged Facts report, The U.S. Market for Gourmet Beverages and Confectionery, offers a unique perspective on this booming market. The U.S. Market for Gourmet Beverages and Confectionery covers two broad categories - beverages and confectionery. The beverages category includes whole-bean and ground coffee; loose and bagged tea; gourmet instant coffee, tea, chai, and cocoa mixes; upscale ready-to-drink bottled and canned non-alcoholic beverages (coffee, tea, chai, juices, soft drinks, bottled waters, etc.), while the confectionery category encompasses gourmet and premium chocolate and non-chocolate candies; superpremium ice cream; gourmet and premium cookies; and cakes, pies, and other desserts.

The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1-3
The U.S. Market for Gourmet Beverages and Confectionery is volume 1 of Packaged Facts’ new 3-volume market research series, The U.S. Market for Gourmet and Specialty Foods and Beverages. The series is the executive’s guide to the burgeoning market for gourmet and specialty oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for popular and growing food and beverage categories: Beverages and Confectionery; Gourmet Condiments/Cheese; and Foods and Ready-to-Eat Refrigerated and Frozen Meals.

Report Methodology
The information in The U.S. Market for Gourmet Beverages and Confectionery is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the gourmet and specialty foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This report looks at every segment of the gourmet and specialty beverages and confectionery markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of gourmet and specialty foods and beverages. It provides up-to-date competitive profiles of marketers of these foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the gourmet and specialty industry.

About the Author
Susan Porjes is a veteran market research analyst, having developed a specialty in writing about the food industry for market research publishers, magazines and corporations. Porjes has written several editions of The U.S. Market for Gourmet and Specialty Foods and Beverages for Packaged Facts, as well as reports on health and natural foods, frozen products and sweet baked goods. She is also the editor/publisher of Gourmasia, a bimonthly newsletter about Asian food.

What You’ll Get in this Report Using a new data-intensive, compact format, The U.S. Market for Gourmet and Specialty Foods and Beverages presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the report is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.

Each volume addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including share of market, where available)
• Competitive Profiles (of mainstream marketers, as well as specialists and up-and-coming niche players, along with analyses of the products they market)
• Retail Strategies
• The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of this volume.

How You Will Benefit from this Report
If your company is already competing in the gourmet beverage or confectionery market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gourmet beverages and confectionery, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the gourmet beverages and confectionery based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet beverages and confectionery. Research and development professionals stay on top of competitor initiatives and explore demand for products in the gourmet beverage and confectionery arenas. Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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