Current consumer trends bode well for companies able to develop on-the-go foods that are also healthy. While 65% of Americans say they are trying to eat healthier foods these days, 33% say they don’t have the time to prepare or eat healthy meals. Over half of Americans claim they would cook at home more often but do not have the time, despite the fact that 82% say they enjoy preparing food at home. In short, whereas most consumers would prefer to eat healthy, home-cooked meals, a growing number are nevertheless opting for more convenient foods more than ever before. At the same time, with commute times growing ever longer, many want the food they put in their bodies to be as functional as the fuel they put in their cars. In short, if a food item can be purchased quickly and consumed with minimal effort, that’s great; but if it’s also healthy, that’s even better. This completely updated Packaged Facts report takes a comprehensive view of the many trends related to on-the-go eating, from portion control packaging to changes in Americans’ dining habits, such as shifting meal times and the blurring of meals and snacks. It weighs the social criticisms and legal challenges facing food purveyors, and examines how retailers and marketers are leveraging technology to appeal to customers’ need for convenience. Perhaps most significantly, the report takes an in-depth look at how different food channels—from fast-food and casual restaurants to grocery stores, convenience stores, and drugstores—are adapting and changing in order to draw in the millions of American consumers looking to grab something quick to eat during the course of their busy days. The report also provides case studies and discussions of leading players in each channel including Subway, McDonald’s, Wendy’s, Chipotle, Whole Foods, 7-Eleven, Sheetz, and many others.
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