MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: On-the-Go Eating: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation
Published: June 2005

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The following is the abstract from the full report:
Current consumer trends bode well for companies able to develop healthy foods that taste good, are good for you, and are also good for eating on-the-go. Only 60% of all meals today are prepared and eaten in the home, largely because the increasing number of two-working-parent and single-parent households means less time to cook. At the same time, Americans are taking a more balanced approach to eating on-the-go, realizing the need to combine convenience with healthier fare. Simmons Market Research Bureau data show that over half of adults (51%) like the trend toward healthier eating, and this trend—combined with tremendous consumer demand for convenience and the desire for more flavorful foods, including premium and gourmet offerings—is driving foodservice and retail sales across many breakfast, lunch, dinner, and snack food categories in many retail and foodservice venues.

Eating on the Go: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation, an all-new Packaged Facts report examines trends in convenient and hand-held foods in quick-service and fast-casual restaurants, mass-market food retailers, and alternative channels such as convenience stores and vending. Key trends covered include the steadily growing demand for gourmet sandwiches in foodservice channels and their untapped market potential in supermarkets, convenience stores, and other mass-market retailers; the impact that litigation and new and proposed legislation is having on food producers and marketers; and the increasing focus on combating obesity and related illnesses in the United States via healthier fare, including among kids. Drawing on diverse consumer attitude, consumer purchasing, sales-tracking, and new product data, this report delineates current and potential demographic markets, identifies strategies for new products and packaging, and profiles leading players in each channel including Subway, Applebee’s, Panera Breads, Quiznos, H.E. Butt Grocery, Wegmans, 7-Eleven, Sheetz, Canteen Vending Services, and many others.

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