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Until recently, celiac disease was considered to be a rare disorder; however, today it is believed that three million Americans, a little less than 1% percent of the population, may have celiac disease. Celiacs are intolerant to gluten, the protein found in all forms of wheat (including durum, semolina, and spelt), rye, oats, barley, and related grain hybrids such as triticale and kamut. Often when food scientists think of avoiding gluten in a product formulation, they think wheat flour only. However, there are many hidden sources of gluten in the food ingredients business, and even the slightest amount in a food product can cause the celiac many discomforts. Currently it is estimated that 97% of celiacs remain undiagnosed and go untreated. It is also estimated that the number of known sufferers of celiac disease will increase worldwide by a factor of 10 during the next few years. Some consumers who have tested negative for celiac disease still avoid gluten because of other real or perceived reactions to gluten in the diet.
Also, some consumers with various neuropathies have experienced an improved condition while on a gluten-free diet. At the same time, a new group of consumers seems to be migrating to the gluten-free market from organic and natural foods and other segments. These trends suggest an opportunity exists for greater development and marketing of gluten-free foods.
Gluten Free Foods and Beverages in the U.S., a new report from Packaged Facts, includes an in-depth analysis of leading, as well as up-and-coming marketers of gluten-free foods, including an overview of their offerings and their position in the marketplace. Insight is provided to what retailers are currently offering and what they want to offer. If you are a product developer, a marketer, or a retailer, this report is a must-have-tool in order to effectively compete in the growing, and very profitable gluten-free market.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report If your company is already competing in the food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gluten-free foods, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for gluten-free products.
This report will help:
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