The U.S. Giftware Market

Jul 1, 2000
243 Pages - Pub ID: LA571
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Millennium fever has accelerated the growth of the giftware market, which passed $22 billion in retail sales in 1999. Collectibles, the second largest of the four product categories that make up the market (the others are novelties, decorative accessories and seasonal decorative accessories), are projected to enjoy double-digit growth in the year 2000. This report estimates industry sales over the last five years and gives projections through 2004, based on close consideration of all relevant data and trends. The 20 top marketers including Enesco, Russ Berrie, Department 56, Mattel, Hallmark, Goebel, Waterford and Swarowski, receive full profiles, and 15 important supporting players also get individual attention. In addition, the report breaks out sales by retail channel and analyzes the continued dominance of specialty stores, which account for a two-thirds share. Finally, the report culls demographic information from several sources on giftware purchasers overall and collectors in particular.


Additional Information

Scope and Methodology

Scope of Report

Packaged Facts defines giftware as a range of decorative items usually in- tended for the home, although some wearables are included. These products can be commemorative or collectible, funny or nostalgic, seasonal or nonseasonal. They can also be functional, though utility is never the primary concern. The items tend to be modest in size and price, although those that are collectible or both decorative and functional can be quite expensive. Also included are products from toy marketers that are sold to adults as collectibles.

Outside the parameters of this report are greeting cards, gift wrap, party goods, casual barware, toys, games, gourmet specialty foods, fancy soaps and toile- tries, as well as kitchen items such as kitchen textiles, pantryware, cutlery, cookware, or small appliances.

Categories Covered:

  • Novelties
  • Collectibles
  • Decorative Accessories
  • Seasonal Decorative Accessories
  • Giftware Materials

Issues Addressed:

  • Current and Future Market Growth
  • Affect of Cocooning, Demographic Trends
  • New Products
  • Licensing Trends
  • Rise of Ethnic Collectibles
  • Emphasis on Home Décor
  • Internet Influence
  • Competitive Overview
  • Consumer/Collector Profiles
  • Distribution Patterns
  • Advertising and Marketing Campaigns

Tables And Graphs:

  • Retail Sales to 2004
  • Market Share by Product Category, Retail Outlet
  • Population Projections by Gender, Age
  • Male vs. Female Collectors by Generation
  • Outlet of Collector Purchases

Competitive Profiles:

  • The Boyds Collection
  • Department 56
  • Enesco Group
  • Giftware Holdings
  • Goebel North America
  • Hallmark Cards
  • Kurt S. Adler
  • Lenox
  • Lladro
  • Mattel Media Arts Group
  • Midwest of Cannon Falls
  • Mikasa
  • Roman
  • Russ Berrie
  • Swarovski
  • Syratech
  • Ty
  • The Walt Disney Co.
  • Waterford Wedgwood

Competitive Briefs:

  • Alexander Doll Co.
  • Baccarat
  • Cast Art
  • Charles Sadek
  • Crystal Clear
  • Gund
  • Miller Imports
  • Orrefors Kosta Boda Possible Dreams
  • Reed & Barton Silversmiths
  • Royal Doulton
  • Seymour Mann
  • Steiff
  • Steuben Glass
  • United Design Corp.
  • Wilton Armetele

Hours of Research: 650

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