The Gay and Lesbian Market in the U.S., a completely new Packaged Facts report produced in collaboration with Witeck-Combs Communications Inc., provides an in-depth analysis of the 15.3 million gay and lesbian consumers in the United States, whose buying power exceeded $660 billion in 2006.
The first section of this 5th edition of the Packaged Facts report provides a demographic profile of the gay and lesbian population and includes analyses of population size and growth, age structure, economic status, and family and household structure. A separate chapter offers authoritative insights into the changing residential patterns of gay couples, who increasingly seek out suburbs offering more affordable housing and environments more suitable for raising families. Another chapter assesses social and political trends affecting the gay and lesbian market, such as an ongoing long-term movement toward increased tolerance.
The next section of the report provides an in-depth assessment of the consumer attitudes and behavior of gay men and lesbians. It begins with a review of topics such as brand loyalty, retailer preferences, and online shopping and continues with profiles of gay and lesbian consumers in the financial services, health and wellness, and travel sectors. A separate chapter shows how gay men and lesbians are in the vanguard of the digital revolution that is reshaping the media, advertising, entertainment, and telecommunications industries.
The report continues with an evaluation of media consumption patterns by gay and lesbian consumers and an analysis of advertising and marketing trends affecting the gay and lesbian market. It concludes with a projection of gay and lesbian buying power through 2011 and a discussion of strategic trends and opportunities in the gay and lesbian market.
About the Authors
About Witeck-Combs Communications
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
Related Reports:Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Nov 19, 2012 - LA4914699 - $3,500.00
Millennials in the U.S.
Apr 23, 2012 - LA3867595 - $3,850.00
Upscale Latino Consumers in the U.S.
Feb 1, 2012 - LA6488963 - $3,850.00
The Latino Household Products Shopper
Sep 1, 2011 - LA6497882 - $3,150.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Apr 1, 2011 - LA6135736 - $3,465.00
Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition
Jan 1, 2011 - LA2848314 - $3,595.00
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
Nov 1, 2010 - LA2707953 - $2,640.00
The U.S. Moms Market 2010, 3rd Edition
Nov 1, 2010 - LA2615899 - $3,195.00
Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults
Oct 1, 2010 - LA2661911 - $3,080.00
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
Jul 1, 2010 - LA2604910 - $2,640.00
Questions?Contact a research specialist >
Most Popular ResearchWhite Paper: Food and Beverage Packaging Trends in the U.S.: Consumer Choices and Marketer Opportunities Millennials in the U.S. Underbanked and Unbanked Consumers in the U.S.: Successfully Targeting Consumers of Alternative Financial Services, 2nd Edition Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition White Paper: From Credit Cards to Debit The Latino Household Products Shopper