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Future of Foodservice: Food and Beverage Menu Trends & Opportunities
To grow sales, the restaurant industry must continually adapt to evolving consumer trends. Among the most important trends facing the industry are those associated with healthful eating choices, sustainability and the environment, cultural change and its influence on cuisine innovation, and matching consumers’ menu choice decision making with successful menu promotion strategies.
Future of Foodservice: Food and Beverage Menu Trends & Opportunities helps restaurant industry participants adapt to and plan for these important consumer trends. With respect to each of these themes, drawing from consumer survey results and menu databases, this report identifies what consumers want on the menu and what motivates them to try menu items. It also assesses the degree restaurant menus are adapting to those consumer wants and needs, and presents forward-thinking guidance on how restaurants can continue to shape their menus to meet them. Each section of the report includes an “outlook” summary providing forward guidance. To support our analysis, hundreds of menu examples are woven throughout the report.
More specifically, the report:
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