Special offer: now 20% off original price of $3,500
Packaged Facts’ Functional and Natural RTD Beverages in the U.S.: Energy Drinks, Sports Drinks, Functional Waters, RTD Tea and Coffee, Yogurt Drinks and Smoothies offers a comprehensive look at the $23 billion market for single-serve, ready-to-drink (RTD) beverages across three categories and several competing product segments: (1) energy drinks/shots, sports drinks, and nutrient-enhanced waters, in itself a $15 billion category; (2) RTD tea and coffee, and (3) refrigerated yogurt drinks and juice/fruit smoothies. A 7% aggregate compound annual growth rate for these products over the most recent five-year period is a testament to the strength of the market before 2007 and since 2010. In the recessionary years of 2008 and 2009, most of these product segments flat-lined in sales growth, in keeping with the overall sales slump in foods and beverages as well as in the U.S. consumer economy overall. By 2010, nonetheless, energy/sports drinks and RTD tea/coffee showed renewed dynamism, signaling the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages. However controversial some energy drinks may be, this lively product segment continues to call the shots in the market, accounting for 44% of the total product introductions in 2010. Many new product introductions in rival “pick up, pick me up” beverage segments are clearly marching to the beat of energy drinks or energy shots, and the newest product segment in this market, nutrient-enhanced waters, competes as a lighter re-mix of energy/sports drinks.
Functional and Natural RTD Beverages in the U.S. examines sales and trends across the retail spectrum, using proprietary primary data from Packaged Facts' March 2011 food shoppers Insights survey as well as retail sales-tracking data from Information Resources, Inc. InfoScan Review for mass channels and SPINSscan Review for the natural channel. This report tabulates market composition by product category and retail channel, as well as marketer/brand shares within and across product segments. The analysis pays special attention to cross-category trends in new product development, drawing on comprehensive new product data from Datamonitor’s Product Launch Analytics database, and analyzes consumer usage (including demographic and psychographic context) based on current and five-year-trended Experian Simmons national consumer survey data.
Related Reports:Consumers and Food Safety in the U.S.: Implications for Marketers, Retailers and Foodservice
Dec 23, 2015 - LA5641956 - $2,500.00
Foodservice Coffee Market Trends in the U.S.
Dec 2, 2015 - LA5759416 - $2,500.00
Foodservice Tea Market Trends in the U.S.
Dec 1, 2015 - LA5778564 - $2,500.00
Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition
Nov 6, 2015 - LA5730794 - $3,995.00
Egg Market Trends and Opportunities in the U.S.
Sep 30, 2015 - LA5656446 - $2,000.00
Food Formulation Trends: Ancient Grains and Sprouted Ingredients
Aug 28, 2015 - LA5525870 - $2,250.00
Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition
Jul 30, 2015 - LA5472800 - $3,500.00
Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media
Jun 30, 2015 - LA5605111 - $2,995.00
Sandwiches: Market Trends and Opportunities
Jun 17, 2015 - LA5586741 - $3,000.00
Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing
Apr 29, 2015 - LA5299914 - $2,500.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchNatural and Organic Foods and Beverages in the U.S., 4th Edition Food Gifting in the U.S., 4th Edition Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing Private Label Foods and Beverages in the U.S., 8th Edition Gluten-Free Foods in the U.S., 5th Edition Functional Foods: Key Trends by Product Categories and Benefits