The "Juice Wars" of the 1990s are the topic of this in-depth guide to the $12 billion fruit and fruit drink market, which has been lifted to record sales levels. This new Packaged Facts study covers refrigerated juices and juice drinks, aseptic juices, frozen and unfrozen concentrates, shelf-stable juices and juice drinks in bottles and cans. It provides the latest available sales and volume by category and retail outlet, as well as detailed marketer/brand shares. The report unveils the competitive strategies, advertising and promotional campaigns and new product launches of major players; tracks trends in packaging, flavor-blending, health drinks, and other niches; and profiles the consumer by product type and brand name. Individual sections are available.

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