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The U.S. Fruit Products Market: Translating Health Awareness into Sales
Can fruit products capitalize on the growing concern about the overweight but poorly nourished American, particularly the American youngster? This Packaged Facts report examines the trends and products in the U.S. market for fruit juices and drinks, packaged fruit, and fruit confectionery. Worth $16 billion at the mass-market level, the market spans 11 major categories and segments: refrigerated juices/drinks, shelf-stable bottled juices, aseptic juices, shelf-stable canned juices, frozen juices, fruit drink mixes, canned/bottled fruit, shelf-stable jam/jelly/preserves, dry fruit snacks, dried fruit, and frozen fruit. Standout segments (ranging from smoothies and dry fruit snacks to old standbys such as grape juice, lemonade, and tomato/vegetable juice cocktail) are quantified through IRI sales data, Productscan new product reports, and Simmons consumer surveys, along with a thorough examination of key market drivers, from bite-size and portable snacks to fortification and exotic flavors.

Report Methodology
The information in The U.S. Fruit Products Market is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the fruit products market, examining trends for growth and projecting sales of fruit products through 2008. It analyzes consumer demographics and their current and projected impact on sales of fruit products. It provides up-to-date competitive profiles of marketers of fruit products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Fruit Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Fruit Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Attitudes and Behaviors (of both adults and children as consumers)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the fruit products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for fruit products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the snack consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for fruit products.
• Research and development professionals stay on top of competitor initiatives and explore demand for fruit products.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librariansprovide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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