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This two-part study from Packaged Facts covers the U.S. market for fruit beverages and foods, which experienced sales of $12 billion in 2000. The report divides the market into three categories: fruit juice products, including refrigerated drinks, aseptic drinks, shelf-stable bottled drinks, shelf-stable canned drinks, shelf-stable concentrates, frozen concentrates and frozen fruit bars; packaged fruit, including canned/bottled fruit, dried fruit and frozen fruit; and fruit confectionery, including jams/jellies/preserves, fruit rolls/bars/snacks, fruit butters and pie fillings. Branded fresh-cut fruit is also covered on a trend basis.

Part 1 of the report covers the fruit juice products category, while Part 2 covers the packaged fruit and fruit confectionery categories.

For each category, Packaged Facts presents sales data on leading product segments, competitive profiles of leading marketers, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For the overall fruit products market, the report delivers sales data and forecasts for the years 1996 through 2005, examines factors to market growth, identifies leading marketers, analyzes the competitive situation, reviews new product and marketing trends and discusses the distribution and retail milieu.

Parts 1 and 2 of this study are also available separately as stand alone reports.

U.S. Market for Fruit Juice Products - June 2001
U.S. Market for Fruit Food Products - June 2001

Additional Information

Scope of Fruit Products Market

Packaged Facts divides the overall fruit products market into three market categories: 1) fruit juice products, 2) packaged fruit, and 3) fruit confectionary. The first market category, fruit juice products, is covered in The U.S. Market for Fruit Products, Part I: Fruit Juice Products; while the second and third market categories, packaged fruit and fruit confectionary, are covered in The U.S. Market for Fruit Products, Part II: Fruit Food Products.

The Fruit Juice Products Market

The fruit juice products market consists of three often overlapping product classifications: 1) storage method, 2) flavor, and 3) juice content. The storage method classification includes refrigerated, shelf-stable bottled, frozen concentrate, aseptic, canned, frozen fruit juice bars, and shelf-stable liquid concentrate. The flavor classification includes orange juice, fruit drink, cranberry juice (including 100% juice cranberry juice blends and cranberry juice cocktails), apple juice, fruit juice blends, grapefruit juice (including 100% grapefruit juice and grapefruit juice cocktails), to-mato/ vegetable juice, lemonade (including limeade), and grape juice. The juice con-tent classification includes 100% fruit juices and fruit drinks.

The Packaged Fruit Market

The packaged fruit market consists of four product categories: 1) canned and bottled fruit; 2) dried fruit; 3) frozen fruit; and 4) maraschino cherries. The canned and bottled category includes applesauce, peaches, pineapple, mixed fruit, pears, cranberry sauce, and citrus. The dried fruit category includes raisins, other mixed fruit, prunes, dates, and glazed fruit.

The Fruit Confectionary Market

The fruit confectionary market also consists of four product categories: 1) jams, jellies, and preserves; 2) fruit rolls, bars, and snacks; 3) pie fillings; and 4) fruit butter.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and corporate annual reports. Packaged Facts has derived sales figures from sources including Information Resources, Inc. (IRI), Supermarket Business, Convenience Store News, and DSN Supercenter & Club Business. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) compiled by CMR, a Taylor Nelson Sofres company, the nation's largest advertising tracking ser-vice. The analysis of consumer demographics derives primarily from Simmons Market Research Bureau data for spring 2000.

Did you know that lack of market competition could actually PROMOTE new fruit products?

Want to learn more?

The U.S. Market for Fruit Products, from Packaged Facts, is just the tool you need to stay ahead of the competition and be first to identify strategic opportunities for your company. This two-volume study covers developments in major areas of fruit products, focusing on innovations made in each of these fields:

• Fruit Juice
  • refrigerated
  • aseptic
  • shelf
  • stable bottled
  • shelf
  • stable canned
  • shelf
  • stable concentrates
  • frozen concentrates
  • frozen fruit bars
• Packaged Fruit
  • canned/bottled
  • dried
  • frozen
• Fruit Confectionery
  • jams/jellies/preserves
  • fruit rolls/fruit bars/fruit snacks
  • fruit butters
  • pie fillings

The U.S. Market for Fruit Products provides you with the necessary insight into your current and projected market to formulate on-target business plans, execute the right marketing strategies, and budget resources properly.

For example, read how:

• Fortification, particularly the addition of calcium and vitamin C, is driving the fruit juice products category and creating new products in the packaged fruit and fruit confectionery categories.
• Interest in wellness, nutrition and natural products is causing consumers to increasingly turn to fruit juices over other beverages, fruit snacks over traditional munchies, and all-fruit spreads over sugar-filled jams/jellies/preserves.
• Licensed products will play an important role in introducing children to fruit products, thus establishing product preference and eventual brand loyalty.

And now The U.S. Market for Fruit Productsis available through MarketResearch.com, the leading provider of global market intelligence products and services. With MarketResearch.com, you can purchase The U.S. Market for Fruit Products as a complete study, or buy discrete segments using the options below:

• MarketLooks – concise, graphic
• rich summaries of full
• length market research reports available for online delivery. These PowerPoint slides provide industry high points in a presentation
• ready format.
• Buy By the Slice –a cost
• effective option that enables you to select and purchase exactly what you value most.

Companies Profiled/Discussed:

• Brach & Brock Confections
• Cadbury Schweppes
• Campbell Soup Co.
• Citrus World
• The Coca Cola Company
• Dean Foods
• Del Monte Foods
• Dole
• Farley Candy
• General Mills
• International Home Foods
• J.M. Smucker Co.
• J.R. Wood, Inc.
• Knott’s Berry Farm Foods
• Knouse Foods
• Northland
• Ocean Spray Cranberries, Inc.
• Odwalla, Inc.
• Paradise, Inc.
• PepsiCo/Tropicana
• South Beach Beverage Co.
• Sun-Maid Growers
• Sunsweet
• Triarc Companies
• Tri-Valley Growers
• Welch Food, Inc.

Issues Addressed:

• Current & Projected Market Growth
• Factors Affecting Market Growth
• New Product Development
• Consumer Profiles
• Distribution Channels
• Advertising Expenditures
• Ad/Promo Trends

Tables and Graphs:

• U.S. Sales by Category
• Share of Market by Category
• Major Marketers & Brands by Category, Outlet
• New Products by Category
• Demographic Characteristics by Category

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