Americans really don’t like fresh produce, do we?

Despite relentless messaging from the federal government, health advocates, even our mothers, few adults (or kids) eat the recommended “5 A Day” servings of fruit and vegetables. But do we eat derivative products - such as fruit juice, fruit candy, frozen fruit, jams, etc.?

As depicted in Fruit Products in the U.S., a new report from Packaged Facts, the answer is not really. The fruit products market has been relatively flat over the past five years, and will likely stay that way over the next five. Yet there are bright spots: frozen fruit sales are going strong, and the product as a whole has seemed to stabilize after having suffered during the low-carb days (fruit, with its inherent sugar content, can be high in carbohydrates, especially fruit products that are made with added sugar). Marketers have also latched on to health and wellness trends, and are now formulating and promoting fruit products based on such attributes as antioxidant content and organic heritage.

The report addresses several categories of fruit products: packaged fruit, fruit juices, fruit confectionary. It provides analysis and projections for the whole market, as well as individual sectors, offers new product and competitive trends, and looks at consumer behavior and attitudes surrounding fruit products.

Report Methodology
The information in Fruit Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Fall 2005.

What You’ll Get in this Report
Fruit Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Fruit Products in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the fruit products industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for fruit products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the fruit product consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for fruit products.
• Research and development professionals stay on top of competitor initiatives and explore demand for fruit products.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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