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Title: U.S. Market for Fruit Products
Published: August 2004

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The following is the abstract from the full report:
The U.S. Fruit Products Market: Translating Health Awareness into Sales
Can fruit products capitalize on the growing concern about the overweight but poorly nourished American, particularly the American youngster? This Packaged Facts report examines the trends and products in the U.S. market for fruit juices and drinks, packaged fruit, and fruit confectionery. Worth $16 billion at the mass-market level, the market spans 11 major categories and segments: refrigerated juices/drinks, shelf-stable bottled juices, aseptic juices, shelf-stable canned juices, frozen juices, fruit drink mixes, canned/bottled fruit, shelf-stable jam/jelly/preserves, dry fruit snacks, dried fruit, and frozen fruit. Standout segments (ranging from smoothies and dry fruit snacks to old standbys such as grape juice, lemonade, and tomato/vegetable juice cocktail) are quantified through IRI sales data, Productscan new product reports, and Simmons consumer surveys, along with a thorough examination of key market drivers, from bite-size and portable snacks to fortification and exotic flavors.

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