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This Packaged Facts study covers the packaged fruit and fruit confectionary markets, which experienced combined sales of approximately $6 billion in 2000. The packaged fruit market consists of four categories:

1) canned fruit (including applesauce, peaches, pineapple, mixed fruit, pears, cranberry sauce, and citrus)
2) dried fruit (including raisins, prunes, dates, and glazed fruit)
3) frozen fruit, and
4) maraschino cherries.

The fruit confectionary market consists of four categories:

1) jams, jellies, and preserves;
2) fruit rolls, bars, and snacks;
3) pie fillings; and
4) fruit butter.

For each category in the packaged fruit and fruit confectionary markets, Packaged Facts presents sales data and forecasts for the years 1996 through 2005, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and, when available, demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. The report also examines factors to market growth, provides competitive profiles of the leading packaged fruit and fruit confectionary marketers (including, among others, Del Monte Foods, Dole Food Co., Cadbury Schweppes, General Mills, J.M. Smucker Co., and Welch Foods,), analyzes the competitive situation, reviews new product and marketing trends, and discusses the distribution and retail milieu.

Be sure to check out the Packaged Facts companion studies on this topic:


U.S. Market for Fruit Products - June 2001
U.S. Market for Fruit Juice Products - June 2001

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