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Hand-held foods and snacks are booming as the U.S. penchant for eating on-the-run continues. Packaged Facts analyzes the fast-growing $2 billion market for frozen and refrigerated hand-held foods and appetizers/snacks in a thoroughly researched update. This report pulls together data and trends affecting this market, including historical sales figures and sales projections through 2006, detailed information about consumer demographics, marketing trends, and competitive profiles of over a dozen key marketers.
New York, September 25/PRNewswire - Hand-held foods and bowl meals are now the fastest growing product areas in the hyper-competitive prepared foods market, according to The U.S. Market for Hand-Held Foods, a newly published Packaged Facts report available at MarketResearch.com. The popularity of convenient hand-held foods has been stirred by the growing percentage of Americans who are eating on the go and seeking a portable meal option. Particularly telling is the fact that breakfast foods are one of the fastest growing segments of the hand-held foods market, demonstrating increasing demand in the United States for breakfast foods that can be eaten outside the home.
"In the last few years we have seen significant success in the hand-held foods arena," said Don Montuori, Acquisitions Editor for Packaged Facts. "The market for these sorts of food items grew 50% between 1997 and 2001, and product introductions have been plentiful and largely fruitful. However, with this boom we have also seen rapid changes in the market, including several mergers and acquisitions and a few significant product failures, that have giving the industry an air of instability in the midst of the prosperity."
With the market projected by Packaged Facts to top $3.4 billion by the year 2006, the explosive growth will surely continue. Recent changes, such as the recent acquisition of Chef America by Nestle, will lay the foundation for this important segment of the food and beverage industry as it grows into a mature and stable market.
The U.S. Market for Hand-Held Foods provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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