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This completely updated report analyzes the $1.6-billion market for frozen and refrigerated hand-held foods, discussing in-depth the key marketer and retailing trends. The report focuses on how an increasing consumer base and continuing product expansion are fostering double-digit annual growth in several segments of hand-held foods, including frozen appetizers/snack rolls and breakfast items. Market size and composition are detailed, with sales projections through 2004.
Market Parameters This study examines the retail market for hand-held foods sold either through grocery stores and other retailers or via vending machines; restaurant and institutional sales are excluded. Product types covered by this report include topped bagels, breakfast product varieties, burritos and other Mexican product varieties, corn or ba-gel dogs, egg rolls, stuffed nachos, stuffed pitas, bite-size pizzas and pizza snacks, mini quiches, pocket sandwiches, sandwiches on a bun or biscuit, and wraps. Outside the scope of this report are single-component foods such as French fries, multi-item lunch kits, sweet baked goods such as toaster pastries and granola bars, prepared sandwiches that are not intended to be eaten hot, and fried-type foods with a bread crumb coating. Report Methodology The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature and corporate annual reports. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI), Supermarket Business, Refrigerated and Frozen Foods, Snack Foods, and the National Association of Convenience Stores (NACS). Figures provided on national consumer advertising expenditures are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics derives from Simmons Market Research Bureau data for Spring 1998. Categories Covered:
Issues Addressed:
Competitive Profiles:
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