Now 50% off the original sale price of $2,750.
This report on the frozen and refrigerated desserts market describes the various products including cakes, pastries, pies, puddings, mousses, and whipped toppings. Covers market size and growth (in both dollars and pounds), factors in future market growth, sales projections to 1999, market compositions (by product type, distribution outlet, etc.), leading marketers, the competitive situation (including brand shares), new product trends, advertising and promotion (consumer and trade), distribution and retail, and consumer usage (regular and heavy users).

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