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The information contained in this report was obtained from both primary and secondary research. Primary research consisted mostly of on–site examination of the retail milieu. Secondary research entailed data–gathering from relevant trade, business, and government sources, including company literature such as annual reports, 10Ks, press releases, and marketing literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2001) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2001 consumer survey, based on 25,030 respondents.
5% of American consumers food budgets is spent on frozen food items
New York, November 1/PRNewswire – Just a few years ago the frozen food market was perceived as having little room for opportunity or growth. However, according to the latest publication from Packaged Facts available at MarketResearch.com, The U.S. Market for Frozen Quick Meal Solutions, the industry has experienced a turnaround in recent years and frozen foods have gotten a new life as marketers offer consumers increasingly attractive ”frozen quick meal solutions.“ Frozen meal options now include bowl meals, skillet and oven meal kits, restaurant–quality pizza, new hand–held entrees, and increasingly popular ethnic varieties of all the above.
”The growth in sales of frozen quick meal solutions is out–pacing total supermarket sales growth,“ said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. ”This is doubtless due to the steady stream of new products and concepts like bowl entrees, skillet meals, restaurant–style foods, and new packaging concepts developed by market leaders in recent years. These products, along with higher quality pizzas and hand–held foods are creating an unprecedented boom in the frozen quick meals sector.“
The U.S. Market for Frozen Quick Meal Solutions reports that the market has also become increasingly competitive with old players, such as Heinz and Swanson, reshuffling and new ones, such as Uncle Ben‘s, joining the fray. Clear divisions are springing up between premium, mainstream, and value products, creating a unique marketplace that is ripe with opportunity and demand, but difficult to navigate.
The U.S. Market for Frozen Quick Meal Solutions provides detailed information about consumer demographics, as well as distribution and marketing trends, sales figures, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
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