MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U. S. Market for Coffee and Ready-to-Drink Coffee, 4th Edition
Published: November 2003

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The following is the abstract from the full report:
After oil, coffee is the second largest import in the United States, with U.S. consumers drinking one-fifth of the world’s coffee, making them the largest consumers of coffee in the world. As a result, the U.S. coffee industry is extremely competitive on all fronts—with the retail and coffee house segments just a part of the total market. In fact, coffee is the most widely served beverage. It is available practically everywhere, including airplanes, office buildings, train terminals, cafeteria lines, hospital in-room meal service, hotel rooms, cappuccino carts, etc. To effectively compete for share of mouth, marketers must understand the U.S. coffee market inside and out. The U.S. Market for Coffee and Ready-to-Drink Coffee, a new report from Packaged Facts, provides the information required to succeed in this market.

This report examines the U.S. coffee and ready-to-drink coffee market. The primary focus is on supermarket sales of packaged coffee. The report also addresses packaged coffee sales through drug stores, mass merchandisers, convenience stores, club stores, coffee houses, mail order, and the Internet. In addition, the report discusses the freshly brewed for immediate consumption market in all the aforementioned locations. Also covered is the office coffee service segment, as well as some other foodservice, hospitality, institutional, and commercial sales.

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