Now 25% off the original sale price of $2,750.
This report is a complete update of a ground-breaking 1996 study. Covers each of the four key categories of the market (beverages, staples, snacks and desserts, and baby foods). Examines positioning of the major food marketers already involved in the market. Estimates past and current market size and forecasts sales growth through 2002. Profiles of various leading players are provided, including Coca-Cola, ConAgra and Kellogg.

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