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Throughout the 1990s, the U.S. footwear market has not gained in bulk; though this mature market continues to grow at a moderate pace, much of the growth can be attributed to higher unit prices. Will younger consumers, particularly the Echo Boom generation, step up to the plate? This report analyzes the current status of the $38.8 billion footwear market and forecasts what the next five years will hold for those in the business of shoeing a nation. Dynamics at the retail level a major impetus to market growth are covered in full, as are consumer demographics by product type and brand.

Additional Information

Scope and Methodology

Market Parameters

This Packaged Facts study analyzes the retail footwear market in the United States. Packaged Facts primarily divides the market into four manufacturers' product categories (casual, athletic, dress, and rugged), and secondarily into three retailers' prod-uct segments (women's, men's, and children's). This study focuses on shoes sold to con-sumers through retail outlets such as shoe stores, athletic stores, mass discounters, discount shoe stores, department stores, national chains, off-pricers, and mail or-der/Internet.

Footwear not covered in this report includes textile baby booties, ski boots, roller-skating boots, in-line skates, thongs (such as those sold in the "seasonal" aisle of drug-stores), and rubber protective wear designed to shield shoes from the elements (galoshes, rubbers, storm shoes, etc.). In addition, the market does not include shoe care products (such as shoe polish), stand alone-shoe components (such as shoelaces), and orthotics (doctor-prescribed footwear).

Report Methodology

The information in this report is based on primary and secondary research. Primary research entailed on-site examination of the retail footwear environment, and consultations with marketer and trade representatives. Secondary research involved a re-view of data and other information appearing in financial, marketing, trade, and consumer publications, and in company literature. Statistics on market size and growth, marketer share, and share by retail sector are based on an evaluation of data and trend reports from trade sources. Consumer advertising expenditure data are drawn from Competitive Me-dia Reporting (CMR) tracking data. Consumer demographic data derive from the Sim-mons Market Research Bureau consumer survey for fall 1999.

Categories Covered:

• Casual Shoes
• Athletic Shoes
• Dress Shoes
• Rugged Shoes
• Men’s Shoes
• Women’s Shoes
• Boys’ Shoes
• Girl’s Shoes
• Infants’ Shoes

Issues Addressed:

• Current and Projected Market Growth
• Factors Affecting Market Growth
• Leading Marketers
• Endorsements
• Online Trends
• Consumer Profiles
• Consolidation and Close-outs
• International Markets

Tables & Graphs:

• Retail Sales, 1995 – 2004
• Share of Market by Product Category
• Top Marketers
• Regionality of Footwear Purchasing

Competitive Profiles:

• Nike
• Nine West
• Reebok International
• Adidas-Salomon
• Brown Shoe
• Genesco
• Timberland
• Wolverine World Wide
• Fila Holding
• Converse
• Skechers USA
• Candie’s

Hours of Research: 600

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