Throughout the 1990s, the U.S. footwear market has not gained in bulk; though this mature market continues to grow at a moderate pace, much of the growth can be attributed to higher unit prices. Will younger consumers, particularly the Echo Boom generation, step up to the plate? This report analyzes the current status of the $38.8 billion footwear market and forecasts what the next five years will hold for those in the business of shoeing a nation. Dynamics at the retail level a major impetus to market growth are covered in full, as are consumer demographics by product type and brand.

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