Special offer: now 10% off original price of $3,500
This Packaged Facts report examines the $5.7 billion U.S. retail market for food bars, classified into two categories: cereal/granola bars and energy/nutrition bars.
Food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.
A main trend in the food bar market overall is the blurring of distinctions between cereal/granola bars and energy/nutrition bars. Broadly speaking, cereal/granola bars are focusing more on nutrition and incorporating functional ingredients (such as added protein or fiber), while energy/nutrition bars are incorporating ever more creative and decadent formulations to make them more appetizing.
Although overall the cereal bar segment has seen little growth beyond that achieved through price increases, new products continue to be introduced to meet more targeted consumer needs. Cereal bar manufacturers are targeting consumers who wish to move away from treats and are looking for a workout energy boost, a nutritious snack or even a fast meal replacement option. Over the past few years, cereal bars with reduced calories, fat or sugar have performed quite well, although the number of product introductions with these claims has fallen sharply in the last five years. Manufacturers are addressing more sophisticated concerns, such as creating products to supplement perceived nutritional deficits that might be incurred in a weight-loss program. High-protein, low-carbohydrate or balanced-gastrointestinal formulations have seen good growth.
In the energy/nutrition bar category, new flavor and ingredient introductions along with improvements in taste and mouthfeel have made the future of these products look a lot more interesting. Among the functional ingredients that manufacturers are using to vary the nutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.
This report is based on information gathered from primary, secondary, and syndicated sources. Primary research involved consultation with industry sources and a Packaged Facts online consumer survey conducted in February-March 2012. Secondary research involved the evaluation and comparison of data and information found in financial, trade, and government sources, as well as company media. Analysis also draws on mass-market sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons.
Related Reports:Functional Foods: Key Trends by Product Categories and Benefits
Feb 25, 2015 - LA5308676 - $2,250.00
Nutritional and Cereal Bars in the U.S., 4th Edition
Feb 19, 2015 - LA5228008 - $3,995.00
Shopping for Local Foods in the U.S.
Jan 13, 2015 - LA5192148 - $2,500.00
Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition
Jan 8, 2015 - LA4875607 - $3,995.00
Gluten-Free Foods in the U.S., 5th Edition
Jan 1, 2015 - LA3869457 - $3,995.00
Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks
Dec 23, 2014 - LA5308667 - $3,995.00
What America Eats: Paradigms Shaping Food Choices
Nov 21, 2014 - LA5380649 - $3,995.00
Functional Foods: Key Trends & Developments in Ingredients
Nov 21, 2014 - LA5308674 - $2,250.00
Honey Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378799 - $495.00
Maple Syrup Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378800 - $495.00
Questions?Contact a research specialist >
Most Popular ResearchNon-GMO Foods: U.S. Market Perspective Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing The Kids Food and Beverage Market in the U.S., 7th Edition Natural and Organic Foods and Beverages in the U.S., 4th Edition Trader Joe's and the Natural Food Channel Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition