MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Flavored Dairy and Dairy Alternative Beverages, 4th Edition
Published: April 2004

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The following is the abstract from the full report:
Flavored dairy beverages, and flavored beverages made with soymilk or other dairy alternatives, are breathing new life into the previously flat U.S. dairy industry. Changes and innovations in distribution channels, packaging, product formulation, marketing, advertising, and consumer tastes and perceptions are converging to create a growing, complex and competitive marketplace. This report from Packaged Facts updates and expands on our 2002 study addressing this dynamic category, and provides current, up-to-the-minute analysis of trends, influences, new products and mergers and acquisitions among industry leaders. The inclusion of flavored dairy alternative beverages is new to this report, reflecting growing consumer interest in these products.

This report examines the U.S. flavored milk and flavored dairy beverage market and equivalent products made with dairy alternatives. While the data primarily reflects supermarket sales, the report will also analyze current opportunities in other distribution channels, including school vending machines and other foodservice outlets, convenience stores, drugstores, and mass merchandisers. The report reviews successes and obstacles in marketing, advertising and promotional efforts as the dairy industry reaches for new demographic segments and explores the use of contemporary technologies such as the Internet as promotional devices.

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