Flavored dairy beverages, and flavored beverages made with soymilk or other dairy alternatives, are breathing new life into the previously flat U.S. dairy industry. Changes and innovations in distribution channels, packaging, product formulation, marketing, advertising, and consumer tastes and perceptions are converging to create a growing, complex and competitive marketplace. This report from Packaged Facts updates and expands on our 2002 study addressing this dynamic category, and provides current, up-to-the-minute analysis of trends, influences, new products and mergers and acquisitions among industry leaders. The inclusion of flavored dairy alternative beverages is new to this report, reflecting growing consumer interest in these products.

This report examines the U.S. flavored milk and flavored dairy beverage market and equivalent products made with dairy alternatives. While the data primarily reflects supermarket sales, the report will also analyze current opportunities in other distribution channels, including school vending machines and other foodservice outlets, convenience stores, drugstores, and mass merchandisers. The report reviews successes and obstacles in marketing, advertising and promotional efforts as the dairy industry reaches for new demographic segments and explores the use of contemporary technologies such as the Internet as promotional devices.

Report Methodology
The information in The U.S. Market for Flavored Dairy and Dairy Alternative Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the beverage market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the dairy beverage market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of flavored dairy and dairy alternative beverages. It provides up-to-date competitive profiles of marketers of dairy beverage products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.

What You’ll Get in this Report
The U.S. Market for Flavored Dairy and Alternative Dairy Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Flavored Dairy and Alternative Dairy Beverages offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers( (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Distribution Strategies (including retail, foodservice and c-stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the flavored dairy/alternative dairy beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for flavored dairy/dairy alternative beverages, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for flavored dairy beverages based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for flavored dairy/alternative dairy drinks.
• Research and development professionals stay on top of competitor initiatives and explore demand for dairy beverages.
• Advertising agencies working with clients in the beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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