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Flavored dairy beverages, and flavored beverages made with soymilk or other dairy alternatives, are breathing new life into the previously flat U.S. dairy industry. Changes and innovations in distribution channels, packaging, product formulation, marketing, advertising, and consumer tastes and perceptions are converging to create a growing, complex and competitive marketplace. This report from Packaged Facts updates and expands on our 2002 study addressing this dynamic category, and provides current, up-to-the-minute analysis of trends, influences, new products and mergers and acquisitions among industry leaders. The inclusion of flavored dairy alternative beverages is new to this report, reflecting growing consumer interest in these products.
This report examines the U.S. flavored milk and flavored dairy beverage market and equivalent products made with dairy alternatives. While the data primarily reflects supermarket sales, the report will also analyze current opportunities in other distribution channels, including school vending machines and other foodservice outlets, convenience stores, drugstores, and mass merchandisers. The report reviews successes and obstacles in marketing, advertising and promotional efforts as the dairy industry reaches for new demographic segments and explores the use of contemporary technologies such as the Internet as promotional devices.
The report looks at every segment of the dairy beverage market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of flavored dairy and dairy alternative beverages. It provides up-to-date competitive profiles of marketers of dairy beverage products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.
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Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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