This all new report from Packaged Facts looks at trends impacting the U.S. seafood market, such as health and convenience, which are driving seafood retail. The shelf stable, frozen and refrigerated seafood segments reached $5.4 billion in 2004. Take into account the wholesale trade for fresh fish and sales are even higher. The seafood industry is passing through a generative phase with developments at the macro and micro level involving seafood consumers, manufacturers, retailers, nonprofit institutions and government agencies. This report documents current marketing and retail trends, market size and composition, forecasts market developments through 2008, and profiles major market players in a timely and compact report.

Report Methodology
The information in The U.S. Market for Seafood is based on both primary and secondary research. Primary research involved an examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Government figures were utilized for assessing the fresh fish marketplace. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at key segments of the seafood category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales. It provides up-to-date competitive profiles of marketers of seafood products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the seafood industry.

What You’ll Get in this Report
The U.S. Market for Seafood makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Seafood offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers and specialists players, and analyses of the products they market)
• The Consumer
• The Products

Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the seafood market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for seafood products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the seafood consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for seafood products
• Research and development professionals stay on top of competitor initiatives and explore demand for seafood products.
• Advertising agencies working with clients in the seafood industry understand the product buyer to develop messages and images that compel consumers to purchase these food products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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