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MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need.

MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company reports. MarketLooks published after April 2001 are available in PDF.

This MarketLooks has been compiled from the following report:
"The U.S. Market for Feminine Hygiene Products"

Abstract from full report:

This all-new Packaged Facts report on the feminine hygiene market, whose U.S. sales alone currently exceed $2 billion, analyzes sales and growth potential for feminine protection and intimate hygiene categories, focusing on the increasing diversity of the products marketed. The report examines in detail the trends affecting market size and growth, offering historical sales data and projections through 2005. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising, and distribution and retail trends. Also included are detailed consumer demographic profiles based on Simmons Market Research Bureau data, as well as more than 10 competitive analyses of major U.S. players, including Proctor & Gamble Co., Kimberly-Clark Corp., and Johnson & Johnson.

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