This all new Packaged Facts report, Feminine Hygiene Products in the U.S., provides insights into the mature U.S. feminine hygiene products market, comprised of the feminine protection and intimate care categories. This market has been witnessing a decline in sales since 2002, another victim of the Baby Boomers, who try as they might to halt the aging process, continue to get old and drop out of certain markets. Female baby boomers entering menopause is especially affecting the feminine protection category which includes sanitary pads and tampons and which accounts for 76% of the feminine hygiene market.

However, new launches targeting niche requirements and heavy promotions helped reverse the decline trend as sales grew, though marginally, from $3.02 billion in 2004 to $3.04 billion in 2005. Reinvention is the buzzword, as leading marketers launched products on higher end functional and emotional benefits in an effort to reach out better to consumers. Reaching out to consumers has actually become easier for marketers in this arena. The increased awareness & openness among female consumers makes the conversation easier.

Feminine Hygiene Products in the U.S. documents market size and composition, details marketing and retail trends, forecasts market developments through 2010, provides up-to-date competitive profiles of major players and profiles consumers by product preferences.

Report Methodology
The information in Feminine Hygiene Products in the U.S. is based on both primary and secondary research. Primary research involved an examination of the retail milieu, interviews with marketing, public relations and industry analysts within the feminine hygiene market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Up-to-date profiles of key consumer demographics are based on Simmons Market Research Bureau data for Fall 2005.

What You'll Get in this Report
Feminine Hygiene Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Feminine Hygiene Products in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles
• Retail Strategies
• The Consumer
• The Products
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the feminine hygiene market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer based on Simmons data. >

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand.
• Advertising agencies working with clients in the feminine hygiene industry understand the product to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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