MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: Evangelical Christians in the U.S.: Lifestyle, Demographic and Marketing Trends
Published: November 2007

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
With 69.5 million American adults devoted to the Evangelical lifestyle, the current and still-growing societal and monetary clout of this cohort is impossible to ignore. In 2006, household income among Evangelicals represented 28% of the national total, or $2.1 trillion, and products, services and marketing campaigns targeted to these consumers often have mainstream crossover appeal. Moreover, Evangelicals have market impact not only as individuals: Well over half of them belong to a church, and among conservatives in the segment, 62% attend a place of worship. Often headed by charismatic ministers and sometimes claiming membership in the thousands, Evangelical churches wield significant cultural, economic and political force, and they have marketing savvy to spare.

To help marketers understand the goals, motivations and kingdom-building desires of this diverse cohort, Packaged Facts presents an all-new report on Evangelical lifestyle, demographic, marketing, and product and service usage patterns, casting a wide net over the diversity of consumer options that tend to affirm Evangelicalism as a way of life. Drawing on uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, along with government and private sector data sources and analysis of targeted marketing campaigns, the report examines how Evangelicals balance the demands of their faith with the offerings of the marketplace, and explores the many reasons why myriad marketers are seeking to accommodate this group. The report presents five focus chapters:

• Lifestyle and Demographics. Examining how historical and cultural movements inform contemporary Evangelical orientation, exploring differences between conservative and moderate segments and tracing development of megachurch phenomenon as Evangelical marketing tool.
• Community and Consumerism. Detailing how the emotional security and sense of belonging within Evangelical community struggle against sharp feelings of “otherness” from mainstream society. How ministries adopt consumer-centric approaches to make Evangelical message relevant across cultural, generational, political and ethnic lines.
• Media and Entertainment. Exploring how tend to be even more enthusiastic than the general population in their enjoyment of electronic and print media, particularly those options that validate and reinforce their core religious values.
• Technology and Internet. Describing how, as individuals but also as worship leaders and congregations, Evangelicals are avid users of devices such as MP3 players, PDAs (personal digital assistants), cell phones and the Internet, to strengthen social cohesion and advance religious goals.
• Personal Finance. Focusing on the myriad ways in which Evangelical Christians earn, spend, save, charge and donate to charities. The important distinction is that Evangelicals tend to interpret the meaning and implication of their financial decisions from a Biblical perspective.

Related Reports:

Upscale Latino Consumers in the U.S.
Feb 1, 2012 - LA6488963 - $3,850.00

Latino Foodservice Trends in the U.S.
Nov 1, 2011 - LA6501278 - $3,995.00

Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond
Oct 1, 2011 - LA6497852 - $3,500.00

Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Apr 1, 2011 - LA6135736 - $3,850.00

Social Media and Technology Trends and the U.S. Foodservice Industry
Mar 1, 2011 - LA2848312 - $3,995.00

White Paper: Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
Jan 1, 2011 - LA6067755 - $0.00

The U.S. Moms Market 2010, 3rd Edition
Nov 1, 2010 - LA2615899 - $3,995.00

Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
Jul 1, 2010 - LA2604910 - $2,970.00

The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition
Jul 1, 2010 - LA2690458 - $3,595.00

Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types
Jun 1, 2010 - LA2583576 - $7,650.00